New York, Dec 23^rd (TradersHuddle.com) – Shares of Google (NASDAQ:GOOG), closed yesterday above the key $600 level for the first time since January 2008.

Today, the shares of the search engine king are trading higher 1.61% to $610.72. Google shares have benefited from as the online advertising industry secular share gains are accelerating. Investors are speculating that the current quarter will be an exceptional one as advertising revenue returns.

With upgrades to other media companies citing improving advertising environment, shares of Google (NASDAQ:GOOG) pushed higher.