HGTV’s FrontDoor.com Introduces New Series of Real Estate Widgets for the Web

Published on Tuesday, 29 June 2010 09:10 Written by TradersHuddle Staff

KNOXVILLE, Tenn.-( Business Wire )-

FrontDoor.com, the online real estate information service of cable network leader HGTV, has introduced a series of free, self-serve widgets featuring access to video and instructive real estate content. (www.frontdoor.com/widgets)

The new, continually updating widgets have been created in response to requests from real estate trade professionals who desire the expert original content of FrontDoor.com and industry-leading video from HGTV.

Real estate professionals can visit www.frontdoor.com/widgets to grab the new online tools to place onto their own websites. Options include:

• First-Time Homebuying Tips – comprehensive guides, expert advice and helpful tools to make a smart and memorable first home purchase.
• Cool Houses – scours FrontDoor’s 4+ million listings for the coolest homes on the market, from celebrity mansions to waterfront estates.
• Real Estate Videos – clips from the most popular HGTV real-estate shows on TV, plus expert tips for both buying and selling successfully.
• Best of FrontDoor – users learn which home improvements increase property value most, discover how much their home is worth, plus get advice on everything from staging to foreclosures.

“Ours was the first major real estate portal to fully integrate Facebook content sharing, allowing realtors to easily share FrontDoor’s vast library of articles and videos directly with clients all from a single click and login experience,” says Rich Lacy, vice president and site director for FrontDoor.com. “The widgets are a fun next step in enabling real estate professionals to be associated with FrontDoor and HGTV wherever consumers wish to view the content.”

Leading Real Estate Companies of the World^® was among the first to test and use the widgets in order to create a more meaningful way for buyers to identify homes of interest through its luxury homes website, LuxuryPortfolio.com.

“As the access to real estate information online grows exponentially every day, the importance of offering real estate customers the most relevant, easy-to-digest content from trusted home resources becomes increasingly important,” explains Paul Boomsma, president of Luxury Portfolio Fine Property Collection^®. “Through our relationship with FrontDoor, we are able to offer easier access to meaningful how-to content for our brokers, agents and consumers alike via the widgets, which brokers and agents can embed on their own websites or have LeadingRE integrate into Propopoly, LeadingRE’s innovative blog platform available exclusively to its broker and agent network.”

Launched in late 2007, FrontDoor has rapidly risen to become a leader in real estate Web services thanks to the demonstrated leadership and know-how of HGTV – seen in more than 95 million U.S. households and the No. 1 media resource for home and garden content – combined with a rich, video- and image-centric experience offering the best and latest in listings and real estate related information. FrontDoor’s traffic continues to rise, increasing 200 percent in 2009 alone, despite the sluggish housing market. The site recently jumped to No. 17 on Hitwise’s list of most-visited real estate websites.

About FrontDoor.com

FrontDoor.com (http://www.frontdoor.com) is an online real estate information service powered by HGTV, the No.1 source for home-related media content. The site currently offers more than 4 million listings of homes for sale. In addition to providing users with the latest real estate listings, FrontDoor.com houses expert HGTV advice and videos along with original Web series and a comprehensive library of features, tools, guides and information. Users can also interact with FrontDoor through Facebook and Twitter.

FrontDoor.com is run by Scripps Networks Digital, a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. Scripps Networks Digital’s Web sites -- HGTV.com, FoodNetwork.com, DIYnetwork.com, GACTV.com, Recipezaar.com, HGTVPro.com, FrontDoor.com, Food2.com and the newest CookingChannelTV.com -- are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.

If you are a member of the media, please log on to the Scripps Networks Online Media Center (http://newsroom.scrippsnetworks.com) for the latest brand news, useful photos and graphics, detailed programming information, contacts and current research.

Scripps NetworksKristin Alm, Corporate Communications, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.