Martha Stewart Pets™ Arrives at PetSmart

Published on Wednesday, 30 June 2010 09:10 Written by TradersHuddle Staff

PHOENIX-( Business Wire )-

Practicality, timeless design and function come together in Martha Stewart’s new line of pet products, Martha Stewart Pets™, now available exclusively at PetSmart (NASDAQ: PETM) stores and petsmart.com. The new line reflects Martha’s lifelong commitment to pets and includes a wide range of pet products such as apparel, collars, leashes, bedding, feeding, grooming and bathing supplies – each designed, tested and approved by Martha, her pets and her team of experts.

To ensure that every piece reflects her high standards for style and quality and every product is the best it can be for pets, Martha tested the products herself by resting her head on the machine-washable dog beds and carrying her lunch in the sealable travel bowl. Martha has many pets of her own, including three dogs, which she kept in mind when she and her team designed the pet products.

“I consider my pets members of my family and it’s important to me that they’re well cared for. I’m delighted to provide other pet owners with affordable, quality products that they can rely on to make their pets happy and comfortable,” said Martha Stewart, founder of Martha Stewart Living Omnimedia. “Working with PetSmart was a natural choice because they are the leader in pet retail and share my desire for the happiness and healthiness of pets.”

“Martha Stewart is synonymous with timeless design that’s also useful, and we’re thrilled to offer this one-of-a-kind collection only at PetSmart,” said Matt McAdam, vice president of merchandising. “The new line gives pet parents another reason to visit our stores for the products and services they need for their pets to enjoy healthy, happy lives.”

Stylish Pet Care Solutions

The hand-tested Martha Stewart Pets™ collection is designed to make pet care easier, and includes more than 100 products across a variety of categories, such as:

• More than 50 toys:
  • Ball toss toys: Tennis balls are one of a dog’s favorite fetch toys. Martha’s are in her signature colors, dyed with a vegetable-based coloring and come in three different sizes and convenient multi-packs.
  • Chewy chicken toy: Functional and cute hand-crocheted animals, such as a chicken, hippo, elephant and pig, are good for chewing.
• Collars, Harnesses and Leashes:
  • Colorful collars: These soft leather collars, harnesses and leashes come in rich gold, brown, red and black. Also available are lightweight, canvas collars, harnesses and leashes in brown, red and black.
• Bedding:
  • Quilted dog beds: These plush beds come with zip-off slip covers that are machine washable and have waterproof liners that protect the bed. Available in three different styles, the beds are designed to accommodate all dog sizes and breeds.
• Feeding Tools:
  • 3-in-1 feeding bowl: These sturdy melamine dog bowls come with a separate stainless steel liner and silicone lid that makes storing extra food a snap. They have a non-skid base that keeps the bowl from sliding all over the room. All pieces are dishwasher safe for easy cleaning and come in three different sizes and colors – blue, ivory and red.

To learn more about Martha Stewart Pets™, visit www.petsmart.com or watch The Martha Stewart Show (check local listings) on July 8 for exclusive behind the scenes outtakes of the new PetSmart commercial featuring Martha and her dogs Francesca, Sharkey and Ghenghis Khan.

About PetSmart

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 45,000 associates and operates more than 1,160 pet stores in the United States and Canada, 165 in-store PetSmart PetsHotel(R) cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, PetSmart(R) Doggie Day Camp (SM) pet day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $109 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities(R), PetSmart has helped save the lives of more than 4 million pets.

Follow PetSmart on Twitter @PetSmart

Find PetSmart on Facebook www.facebook.com/PetSmart

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, "The Martha Stewart Show," and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

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PetSmart, Inc.Jennifer Ericsson, 623-587-2177pr@ssg.petsmart.comorMartha Stewart Living Omnimedia, Inc.Katie Goldberg, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.