HGTV’s FrontDoor.com Introduces New Home Styles Tagger

Published on Monday, 12 July 2010 09:09 Written by TradersHuddle Staff

KNOXVILLE, Tenn.-( Business Wire )-

FrontDoor.com, the online real estate information service of cable network leader HGTV, has introduced a new style-tagging feature for its 4+ million listings, allowing real estate professionals and consumers alike to “vote” on a house’s style. (www.frontdoor.com)

Using a convenient drop-down menu, users can choose from two dozen home styles ranging from mid-century modern to ranch and from neoclassical to Victorian. The ability to search by specific home styles will be added to the site later this year.

“Homes aren’t one-size-fits-all,” says Rich Lacy, vice president and site director for FrontDoor.com. “Site users now have the ability to weigh in and voice their opinion regarding the most appropriate style for each home listed on FrontDoor.com. Also, some house hunters know upfront that they’re only interested in a craftsman bungalow or pueblo-style home, and this sophisticated filter will soon allow them to find those types of homes at a glance.”

The site has also created an in-depth architectural style guide, which gives explanations and time periods for each home style and explains particulars such as where to find certain styles and what maintenance is required. Users can also take the fun “Which Style Are You?” quiz to find out their architectural personality.

Leading Real Estate Companies of the World^® has partnered with HGTV’s FrontDoor.com to create a more meaningful way for buyers to identify its Luxury Portfolio homes of interest.

“Through our relationship with FrontDoor, we are making it easier for affluent buyers to find the homes that are most appealing to them,” notes Paul Boomsma, president of Luxury Portfolio Fine Property Collection^®. “By tagging Luxury Portfolio’s listings on FrontDoor.com with style information, we create a superior online experience for discerning buyers.”

Adds Lacy: “Coming on the heels of our new real estate widgets, the Home Styles Tagger gives agents and consumers even more of what they’re looking for in a top-notch real estate website.” Agents and brokers who wish to learn how to submit tagged listings should contact FrontDoor at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

Launched in late 2007, FrontDoor has rapidly risen to become a leader in real estate Web services thanks to the demonstrated leadership and know-how of HGTV – seen in more than 95 million U.S. households and the No. 1 media resource for home and garden content – combined with a rich, video- and image-centric experience offering the best and latest in listings and real estate related information. FrontDoor’s traffic continues to rise, increasing 200 percent in 2009 alone, despite the sluggish housing market. The site recently jumped to No. 17 on Hitwise’s list of most-visited real estate websites.

About FrontDoor.com

FrontDoor.com (http://www.frontdoor.com) is an online real estate information service powered by HGTV, the No.1 source for home-related media content. The site currently offers more than 4 million listings of homes for sale. In addition to providing users with the latest real estate listings, FrontDoor.com houses expert HGTV advice and videos along with original Web series and a comprehensive library of features, tools, guides and information. Users can also interact with FrontDoor through Facebook and Twitter.

FrontDoor.com is run by Scripps Networks Digital, a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. Scripps Networks Digital’s Web sites -- HGTV.com, FoodNetwork.com, DIYnetwork.com, GACTV.com, Recipezaar.com, HGTVPro.com, FrontDoor.com, Food2.com and the newest CookingChannelTV.com -- are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.

If you are a member of the media, please log on to the Scripps Networks Online Media Center (http://newsroom.scrippsnetworks.com) for the latest brand news, useful photos and graphics, detailed programming information, contacts and current research.

Scripps NetworksCorporate Communications:Kristin Alm, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.