Teradata and ESRI Offer Customers Advanced Geospatial Intelligence

Published on Monday, 12 July 2010 20:08 Written by TradersHuddle Staff

Brings Intuitive, Visual Means to Improve Decision-Making

SAN DIEGO and REDLANDS, Calif., July 12 /PRNewswire/ -- Teradata Corporation (NYSE: TDC) and ESRI announced that their new relationship will enable customers to integrate business and geospatial data in a single database, perform advanced analytics and deliver geospatial intelligence to business users to improve decision-making.

(Logo:  http://photos.prnewswire.com/prnh/20090909/TERADATALOGO )

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090909/TERADATALOGO )

"The unique combination of geospatial power from ESRI and the marketing-leading Teradata database engine offers customers a new, advanced ability to solve business problems," said Randy Lea, vice president, Teradata product and service marketing.  "The new partnership makes it possible for customers to gain a business advantage by maximizing how they leverage geospatial and business information."

For example, a retailer wants to target new high-value customers to increase sales in all of their 200 stores; however, each store has a diverse customer base. Using Teradata, the retailer can analyze all the shoppers in each of the 200 stores to identify their best customers based on shopping patterns and other transactional data.  This intelligence is valuable, but it is more powerful with the addition of the geographical-based data.

Working with ESRI, companies can add "drive-time" and "lifestyle" customer segments to the analysis. This resulting geospatial intelligence can then be used to support targeted marketing campaigns directed at profitable customers.

"The partnership between ESRI and Teradata combines sophisticated spatial analytics and visualization with high performance and event processing to deliver real-time spatial analytics," said David Sonnen, senior analyst for Spatial Information, IDC.  "The new capabilities allow retail, telecommunication, utilities, transportation and government agencies to manage and analyze millions of records of data on a national scale at speeds that have not been achieved in the past."

Teradata supports various geospatial types of data like points on a map, lines, and polygons.  It can perform over 60 geospatial analytic functions within its scaleable, high performance database.  It is enhanced by the ESRI industry-leading spatial data creation, visualization, advanced analytics, and spatial collaboration tools to provide Teradata customers with unprecedented capabilities to exploit the spatial data within their data warehouse.

"ESRI fills a critical role in the Teradata ecosystem in terms of spatial ETL, spatial content, advanced spatial analysis and, of course, visualization, mapping and spatial collaboration," said Steve Benner, alliance manager,  ESRI.  "Our new relationship helps customers bridge the gap between the data warehouse and their Geographic Information System- a common customer request – to get more value from their investments in both systems."

Geospatial Consulting Services

Claraview, a division of Teradata, and ESRI offer specialized professional services to help customers easily integrate and deploy the geospatial capability in their business intelligence environments.  Claraview  has a proven set of Geospatial Business Intelligence Services to help businesses develop a long-term vision and deployment plan for their geospatial initiatives. Claraview brings together best practices in business intelligence and geospatial analytics, and aligns business and technology objectives to build a robust analytical capability.

"This new partnership provides our customers with a low risk and quicker implementation," said Jeff Snow, managing partner, Claraview, a division of Teradata Corporation. "Claraview assists customers to maximize the Teradata data warehouse, ESRI capabilities and the business intelligence tools of the customer's choice."

About ESRI

Founded in 1969, ESRI (www.esri.com) is the world leader in the GIS software industry. ESRI offers innovative solutions that help users create, manage, analyze, and display information to make timely decisions and solve problems they encounter every day. ESRI's comprehensive product line ranges from desktop GIS to GIS for the enterprise.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics.   Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation