Entergy - Traders Waiting for Entry

Published on Thursday, 15 July 2010 02:18 Written by Danny Miller

New York, July 15th (TradersHuddle.com) - Shares of Entergy Corporation (NYSE:ETR) closed the trading day lower by $0.38 or -0.5% from its previous close. Entergy's shares price action formed what is considered to be a doji close, where the open and close prices are very close to each other, mainly signaling an indecision between buyers and sellers.

Entergy Corporation (NYSE:ETR) is an integrated energy company that is primarily focused on electric power production and retail electric distribution operations. The Company delivers electricity to utility customers in Arkansas, Louisiana, Mississippi, and Texas. Entergy also owns and operates nuclear plants in the northern United States. In addition, the company also operates a natural gas distribution business.

Entergy's current stock range is defined by a trough, which marks calculated support at $70.35 and by a peak that marked the resistance point at $77.13. These levels are closely watched by traders managing their positions.

Traders wanting to establish a position in Entergy or traders that are already holding the stock can use the doji close to their advantage, since the pattern present a short term pause in the stock's price action. This pause results in an entry point for traders depending of which way the stock resolves this short term indecision.

Doji are important candlesticks that provide information on their own and as components in a number of important patterns. Doji form when a security's open and close are virtually equal. The length of the upper and lower shadows can vary and the resulting candlestick looks like a cross, inverted cross or plus sign. Alone, doji are neutral patterns.

Any bullish or bearish bias is based on preceding price action and future confirmation. In the case of Entergy, given that the stock finished the session lower, bears should monitor the stock, as it could reverse if it manages to trade above today's intraday high. Below a Doji illustration: