Oita Bank Selects SAS® Marketing Automation on Teradata to Revitalize Its Business Intelligence Capacities

Published on Wednesday, 21 July 2010 11:54 Written by TradersHuddle Staff

CARY, N.C. & NEW YORK-( Business Wire )-

Japan-based Oita Bank has selected SAS, the leader in business analytics software and services, and Teradata (NYSE: TDC), the world’s largest company solely focused on data warehousing, to help revitalize its business intelligence capabilities. With the help of SAS Marketing Automation, Teradata Active Enterprise Data Warehouse platform, and the Teradata AccessNavigatorWeb query tool, Oita Bank can store six times the previous volume of data and process that data three times faster to meet ever-changing marketing needs.

“Building a new customer management system will enable Oita Bank to be more responsive to customers and develop more profitable marketing strategies,” said Akihira Tanaka, Managing Executive Officer for Teradata Japan. “The new business intelligence system will enable Oita Bank to be more agile in making decisions based on the analysis of both historical and current customer behavior.”

Teradata has made it easy to upgrade to its Active Enterprise Data Warehouse from previous models. Oita Bank can continue to use its existing programs and other assets without modification. They simply move all assets to the most advanced data warehouse environment at a low cost, without interrupting business operations.

SAS Marketing Automation optimized for Teradata supports in-database analytics for effective campaign management. For each campaign, Oita Bank will be able to segment customers into lifestyle categories and perform an analysis to determine which financial products best fit their individual needs. This enterprise intelligence can then be used to make an attractive offer to customers and support event-driven marketing activities.

“Optimizing SAS Marketing Automation on Teradata removes complexity and gives Oita Bank assurance that they can leverage the power of SAS Customer Intelligence solutions on an established enterprise-class database such as Teradata,” said Keith Collins, SAS Senior Vice President and Chief Technology Officer.

Implementation of the Teradata AccessNavigatorWeb, a Web-based business intelligence tool for ad hoc queries and analysis, allows not only experienced users, but those with little experience, to access the data warehouse to get answers to their business questions. For example, a business user can select a bank branch identification number and a target month and get an update on the branch’s performance. Its ease of use will help increase the number of internal bank users and expand the scope of data utilization. The Teradata AccessNavigatorWeb also provides an auto-scheduling feature, freeing users from routine work, so that they can focus on greater value efforts.

Unlike other data warehouse vendors that only have a single product with a single price point, the Teradata Platform Family offers new customers options to start small and grow and existing customers options to optimize their data warehouse environment for price and performance. The industry-leading Teradata Active Enterprise Data Warehouse platform meets the most demanding requirements in the industry.

All of the Teradata Platform Family members provide enterprise class capability for today’s toughest environments. As customers analyze their analytical needs in developing their data warehouse architecture, Teradata is a trusted advisor in presenting a range of options, rather than an approach that one size and one price fits all.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW^®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2010 SAS Institute Inc. All rights reserved.

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, and consulting, Visit Teradata on the web at www.teradata.com. Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SASShannon Heath, 919-531-2676Shannon.Heath@sas.comVisit the SAS Press Centerwww.sas.com/presscenterorTeradata CorporationDan Conway, 858-485-3029dan.conway@teradata.comVisit the Teradata Web sitewww.teradata.com