Adobe Online Marketing Suite, Powered by Omniture, Updated with New Social Media and Mobile Features

Published on Thursday, 22 July 2010 00:06 Written by TradersHuddle Staff

SAN JOSE, Calif.-( Business Wire )-

Adobe Systems Incorporated (Nasdaq:ADBE) today announced new features and functionality have been added to the Adobe^® Online Marketing Suite, powered by Omniture^®. These new features include advanced bid strategies for Facebook ads, image ad support for the Google Content Network to more easily create and deliver ads, real-time personalization of content for native Blackberry and Android mobile apps, as well as reporting and dashboarding enhancements. Additionally, all Omniture products will now feature Adobe branding and Omniture will transition to an ingredient brand (e.g. Adobe^® SiteCatalyst^®, powered by Omniture^®).

“Our focus remains on meeting customer needs and driving innovation into the Adobe Online Marketing Suite,” said Josh James, senior vice president and general manager, Omniture Business Unit, Adobe Systems Incorporated. “The suite, now bolstered by the resources available through Adobe, continues to resonate with existing and new customers. It is becoming the exception for online marketers to utilize Omniture technology for just online analytics. Our customers are becoming increasingly sophisticated marketers and many of them are adopting multiple solutions within the Online Marketing Suite that help them unlock the power of their data to drive conversion and optimize ad spend.”

With the latest release of Adobe^® SearchCenter +, Adobe has made it easier for marketers to optimize Facebook ads and has included support for the Google Display Network:

Advanced bid strategies for Facebook ads

• Adobe customers can utilize best-in-class analytics to identify and target high-performing customer segments on Facebook and automatically optimize the performance of their Facebook display campaigns based on any success metric, such as cost per click (CPC) or cost per thousand impressions (CPM).
• For example, Adobe customers can automatically update bid prices based on performance of the ad (as determined by conversion metrics), to maximize return on ad spend.

Image ad support for Google Display Network

• Adobe SearchCenter + simplifies the management and creation of Google Image ads.
• Import and storage of commonly used images allows advertisers to easily create and deliver image ads, which can save considerable time.

Adobe also announced updates to Adobe® Test&Target™, enabling marketers to more accurately personalize online content to specific audience segments. The latest release provides:

Optimization of Blackberry and Android mobile applications

• Developers and marketers can now easily modify the content delivery and user experience of their Blackberry and Android mobile applications in real-time, directly from the Test&Target online interface.
• This helps improve the effectiveness and performance of these mobile applications through A/B and multivariate testing, dynamic content targeting and audience segmentation.

Adobe analytics solutions within the Adobe Online Marketing Suite, namely Adobe SiteCatalyst and Adobe® Discover™, are offering the following product updates:

The Marketing Channels Report

• Marketers can now see all their marketing channels (paid search, natural search, social media, video, etc.) compared to one another and easily tell what impact they are having on the business, helping marketers to know what marketing channels optimally influence their customer base.
• With this information, decision makers can better allocate budget to those marketing channels that bring the greatest return.

Adobe® ReportBuilder

• A significantly improved integration with Excel and Adobe SiteCatalyst can allow marketers to more quickly and easily build SiteCatalyst reports in Excel, helping marketers receive the insightful information they are looking for much faster.

Adobe® Creative Suite® 5 Integration with Open Source Media Framework (OSMF) and video tracking

• Adobe has now integrated video tracking into its new OSMF video player as a way to play and measure online video, allowing marketers to quickly and easily deploy and tag online videos.

Dashboard enhancements

• Increased ability to customize dashboards to fit individual business needs and also include external data into the new dashboards.

Adobe Discover updates

• Using the data that is collected in Adobe SiteCatalyst with the Marketing Channels Report, Adobe Discover customers can now more effectively segment and target marketing efforts to specific customer groups based on customer-defined marketing channels.
• With this data marketers can build segments, do visitor analysis and compare the effectiveness of different marketing channels.

These updates are available now.

About the Adobe Online Marketing Suite

The Adobe^® Online Marketing Suite, powered by Omniture^®, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, Online Marketing Suite, SiteCatalyst, Adobe Discover, ReportBuilder, SearchCenter + and Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Adobe Systems IncorporatedEric V. Anderson, 801-932-7088 (Press/Analyst) This e-mail address is being protected from spambots. You need JavaScript enabled to view it.