HGTV.com, Leading Home-and-Garden Destination on the Web, Gets a Fresh Look

Published on Thursday, 22 July 2010 09:08 Written by TradersHuddle Staff

KNOXVILLE, Tenn.-( Business Wire )-

Once again proving itself to be the No. 1 online home-and-garden resource, HGTV.com has “redecorated” with a bright, modern look and significant improvements in site navigation. (http://www.hgtv.com)

Visitors will find the inviting new design allows them to immediately see trending hot topics as determined by the talented editors of the site, as well as information and extras about their favorite HGTV shows.

Perhaps most importantly, a new room-centric navigation leads users quickly and easily to revamped and updated content for every area of the home.

“When considering site enhancements, we focused on how the consumer approaches design and decorating for the home,” explained Jillian St. Charles, vice president and site director of HGTV.com. “In looking for design inspiration, people naturally start from the room point of view. Those looking for ideas for bedrooms or bathrooms – or even specialty rooms like home theaters and wine cellars – can instantly zero in on all the relevant material.”

Other popular content has been elevated in navigation on the site, including decorating topics like:

• Color – how to master the basics and avoid the mishaps; plus, a host of design ideas categorized by color
• Painting – what’s new and what’s popular in techniques, colors, finishes and textures
• Handmade – projects range from crochet to decoupage and quilting to knitting

The new HGTV.com is easy to search and explore to find the full depth and breadth of expert information. Users can quickly access video and popular social features, as well as enjoy a new photo gallery experience to make viewing faster and easier.

HGTV.com first premiered on the Web in 1996 and has been a trusted leader in home content online ever since, bringing home and garden enthusiasts the latest in design trends and tips.

Scripps Networks Digital

Scripps Networks Digital is a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. Scripps Networks Digital’s websites - HGTV.com, FoodNetwork.com, DIYnetwork.com, TravelChannel.com, GACTV.com, Food.com, HGTVPro.com, FrontDoor.com, Food2.com, and the newest CookingChannelTV.com - are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.

Scripps NetworksKristin Alm, 865-560-4316Corporate This e-mail address is being protected from spambots. You need JavaScript enabled to view it.