HP Helps Designers Push Limits of Innovation on Lifetime Television’s Hit Series “Project Runway”

Published on Thursday, 29 July 2010 07:49 Written by TradersHuddle Staff

NEW YORK-( Business Wire )-

HP (NYSE:HPQ) today announced a second season of computer use by design contestants of Lifetime Television’s hit show “Project Runway.”

The use of HP technology allows the show’s designers to realize and elevate their creative visions through the use of the latest HP touch-enabled PCs based on Intel® processors. “Project Runway” season eight will premiere July 29 at 9 p.m. ET/PT on Lifetime.

Throughout season eight of “Project Runway,” designers have the option to trade pen and paper for HP PCs with Intel processors, giving them the ability to expand their vision and design strategy for each challenge.

“The HP and Intel design challenge – where designers created custom fabric patterns for use in their final garments – was one of our most popular episodes for season seven,” said Lance Still, executive vice president, Promotions and Integrated Marketing, The Weinstein Company. “HP’s touch-enabled computers are an exciting medium for the designers to work with, furthering the scope of what they can create. Stay tuned to see the inventive uses of technology in Project Runway season eight.”

HP’s history of merging fashion and technology started with the unveiling of the HP Mini Vivienne Tam “digital clutch“ notebook on the catwalk of Tam’s 2008 fashion show at New York Fashion Week. The company’s collaboration with fashion trendsetters continued with Tam in 2009 and relationships with other fashion heavy hitters, such as “Project Runway” and this year’s trend-defining “Sex and the City 2” film.

Technology on the show

The “Project Runway” designers use the latest HP TouchSmart PCs and HP TouchSmart tm2 notebooks, both powered with Intel Core™ i5 processors, to unleash their creativity throughout the season. Rotating its screen turns the TouchSmart tm2 into a digital sketchpad, which enables designers to sketch with a plethora of color and brush options.

The winning designer of season eight will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.

Viewers can visit www.mylifetime.com/projectrunway to find more information on the technology being used on the show and get a behind-the-scenes look at the designers’ sketches.

About “Project Runway”

Hosted by supermodel and fashion maven Heidi Klum, the hit series “Project Runway” provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. “Project Runway” is 2010’s No. 1 rated and most watched competitive reality program on ad-supported cable among Women 18-49, Women 25-54, Women 18+, Adults 18-49, Adults 18+ and Households.

“Project Runway” is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

About The Weinstein Company

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multimedia company that officially launched on Oct. 1, 2005.

About Lifetime Networks

Lifetime Networks is a diverse, multimedia company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

Intel and Core are trademarks or registered trademarks of Intel Corp. in the United States and other countries.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2010 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

HPJim Christensen, +1-408-447-1678jim.christensen@hp.comHP Media Hotline, +1-866-266-7272www.hp.com/go/newsroomorEdelman for HPEric Shoemaker, + This e-mail address is being protected from spambots. You need JavaScript enabled to view it.