Bulls in Charge of Hershey

Published on Saturday, 31 July 2010 02:09 Written by Danny Miller

New York, July 31st (TradersHuddle.com) - Shares of Hershey Company (NYSE:HSY) ended the trading session higher by $0.68 or 1.47% from its previous close. Hershey's price action formed what is considered to be a bullish engulfing candle that could very well signal continuation of trend or reversal on ongoing weakness.

Hershey Company (NYSE:HSY) manufactures chocolate and sugar confectionery products. The Company's principal products include confectionery and snack products; gum and mint refreshment products; and food and beverage enhancers such as baking ingredients, toppings and beverages.

Hershey's recent stock range has been formed by a trough where calculated support was defined at $46.76 and by a peak that established the resistance level at $51.39, which could be used by traders planning their trades.

Traders wanting to establish a position in Hershey or traders that are already holding the stock can use the bullish engulfing pattern to their advantage. The pattern provides a defined risk as it shows where the bears were able to push the stock down, before the bulls stepped in.

The bullish engulfing pattern is a leading indicator that provides an alert to the bulls that the trend will continue or that there is an immediate reversal to the short term weakness seen on the stock. Below an Engulfing Bullish Candle Illustration: