Is Hershey Reversing?

Published on Wednesday, 04 August 2010 18:06 Written by TradersHuddle Staff

New York, August 4th (TradersHuddle.com) - Shares of Hershey Company (NYSE:HSY) closed the trading day lower by $0.29 or -0.62% from its previous close. Hershey's shares price action formed what is considered to be a doji close, where the open and close prices are very close to each other, mainly signaling an indecision between buyers and sellers.

Hershey Company (NYSE:HSY) manufactures chocolate and sugar confectionery products. The Company's principal products include confectionery and snack products; gum and mint refreshment products; and food and beverage enhancers such as baking ingredients, toppings and beverages.

Hershey's current stock range is defined by a trough, which marks calculated support at $45.53 and by a peak that marked the resistance point at $51.39. These levels are closely watched by traders managing their positions.

Traders wanting to establish a position in Hershey or traders that are already holding the stock can use the doji close to their advantage, since the pattern present a short term pause in the stock's price action. This pause results in an entry point for traders depending of which way the stock resolves this short term indecision.

Doji are important candlesticks that provide information on their own and as components in a number of important patterns. Doji form when a security's open and close are virtually equal. The length of the upper and lower shadows can vary and the resulting candlestick looks like a cross, inverted cross or plus sign. Alone, doji are neutral patterns.

Any bullish or bearish bias is based on preceding price action and future confirmation. In the case of Hershey, given that the stock finished the session lower, bears should monitor the stock, as it could reverse if it manages to trade above today's intraday high. Below a Doji illustration: