StarCite Signs New Agreement with IHG

Published on Tuesday, 10 August 2010 11:52 Written by TradersHuddle Staff

HOUSTON-( Business Wire )-

StarCite, Inc., the leading provider of Web-based solutions to strategically manage corporate meetings and events, today announced a new relationship with IHG (InterContinental Hotels Group) that provides unique promotional opportunities to the Holiday Inn, InterContinental and Crowne Plaza brands, and will provide the technology required for StarCite eRFPs to populate directly into each hotel’s lead distribution system which will aid in expediting the sales response back to StarCite corporate clients.

“IHG is the world’s largest hotel company with over 650,000 guest rooms across 100 countries. Our services will enable the IHG brands to differentiate themselves in the StarCite Supplier Marketplace,” said David O’Donohoe, Senior Vice President Senior Vice President, Global Supplier Sales & Operations, StarCite. “In addition, this agreement will allow IHG properties to directly route StarCite leads into their sales and catering system, ensuring a level of quality and responsiveness.”

“We’re excited to be working with StarCite as we are committed to driving global groups and meetings business,” said Blair McSheffrey, Director of Groups and Meetings, Worldwide Sales, IHG. “StarCite is a leading source of online group business in the industry. It is important for us to forge a close relationship, and to ensure we maximize our opportunities on this important online channel for corporate group business.”

IHG will provide StarCite with a direct data feed for hotel content that will make certain that the StarCite database is updated automatically as IHG updates content in their global chain-wide system.

O’Donohoe added, “As the meeting planners using StarCite search for hotels, they are increasingly looking for the most updated, rich and robust content. This feed will enable IHG to ensure that accurate data is being presented to that planner community.”

StarCite’s corporate clients represent the meeting planning elite including a substantial number of Fortune 500 companies that utilize StarCite as their primary meetings management solution, and a majority of the top 100 companies with the largest travel budgets named by Business Travel News and a growing number of global multi-national companies. StarCite sourcing technology is also used by the leading travel management companies including American Express Business Travel, Carlson Wagonlit Travel, Maxvantage, Experient and Maritz.

About StarCite, Inc.

StarCite, Inc. provides a technology platform that makes meetings and event planning, booking and management simpler, easier, and more cost-effective for corporations, hotels, venues and meetings suppliers worldwide. StarCite delivers visibility, cost savings and control over meetings spending for businesses and enhanced revenue opportunities for suppliers. Through Web-based, on-demand technology, StarCite automates and supports every key element of the meetings planning and procurement process: planning, budgeting, buying, attendance, payment, and results measurement. Using StarCite’s proprietary online marketplace, meetings buyers can connect and conduct business with over 93,000 hotels, venues, destinations and suppliers globally. StarCite is based in Philadelphia, PA. Its equity holders include Internet Capital Group (NASDAQ: ICGE), TPG Growth, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite please visit www.starcite.com.

StarCite Media:Sloane & CompanyKristine Nalbone, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.