Nine West Steps Into Mobile Commerce with Demandware

Published on Wednesday, 11 August 2010 08:39 Written by TradersHuddle Staff

Trend Setter Nine West Launches a Mobile Storefront for the Digital Consumer

WOBURN, Mass., Aug. 11 /PRNewswire/ -- Demandware, Inc., the global leader in on-demand ecommerce, today announced that Nine West Footwear Corporation®, a division of Jones Apparel Group, Inc. (NYSE: JNY), has launched a new mobile storefront using Demandware's mobile commerce application. The Nine West mobile commerce site, NineWest.com/Mobile, is designed to meet the on-the-go shopping needs of the digitally connected shoe and accessory enthusiast who wants to learn about the latest trends and hottest looks of the season – or even make a purchase – from their mobile device.

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Nine West is leveraging its existing Demandware® eCommerce implementation to quickly and easily launch a feature-rich mobile commerce site. The single, unified environment between the mobile storefront and the ecommerce website will make it easy for Nine West merchants to manage the experiences of customers across digital channels.

Ron Offir, Nine West Group, president of eCommerce, said, "Our shoppers are beginning to rely on their mobile devices for more than just talking to their friends or sending text messages.  By using Demandware's mobile commerce application we are delivering a full-featured, customizable mobile storefront that more readily meets the needs of our on-the-go customers. Working with Demandware gives us the functionality needed to address our customers' existing appetite for mobile shopping – and, at the same time, the opportunity to introduce new, exciting capabilities that will make their mobile shopping experience more interactive both now and in the future."

With Demandware, Nine West created a mobile site that provides access to all of the products found within its traditional online retail store. The Nine West mobile site delivers a comprehensive and compelling shopping experience right on the customers' phones. On NineWest.com/Mobile , customers can easily make a purchase, search for a product, access their Nine Loves account, sign up for email alerts, communicate with customer service and locate Nine West retail stores.

Jamus Driscoll, vice president of marketing at Demandware, said, "Online retailers are challenged to meet the constantly evolving habits of the contemporary shopper. We designed Demandware's mobile commerce application to simplify the process for retailers of extending the reach of their brand from the traditional online retail ecommerce to the mobile phone, and we will continue to provide a flexible and customizable environment that allows them to do exactly that. We are proud to be working with Nine West to deliver its best-in-class mobile storefront."

About Jones Apparel Group, Inc.

Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Stuart Weitzman, Robert Rodriguez, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, women's footwear under the Dockers® and Dockers® Women brands and infants', toddlers' and boys' footwear (excluding girls' footwear) under the Dockers® and Dockers® Premium brands, licensed from Levi Strauss & Co., apparel and accessories under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC, and Jessica Simpson jeanswear licensed from VCJS LLC.  Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women's and men's products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Frederick's of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Panasonic, and Reitmans. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

SOURCE Demandware, Inc.