Adobe Named a Leader in Online Testing and Optimization by Independent Research Firm

Published on Wednesday, 18 August 2010 00:05 Written by TradersHuddle Staff

SAN JOSE, Calif.-( Business Wire )-

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe Test&Target, its flagship online testing and optimization solution, was recently recognized as a Leader in “The Forrester Wave™: Online Testing, Q3 2010” report. The independent report evaluated eight online testing vendors across 82 comprehensive criteria such as management, reporting and usability of vendors’ current offerings, support for a variety of testing techniques, clear product strategy and client satisfaction rankings.

“Online testing provides a mechanism for applying the principles of quantitative analysis to improve the Web site experience and drive metrics that affect the bottom line,” wrote the recently published report. “Adobe Test&Target is a component of Adobe’s Online Marketing Suite, and the company’s historical strength in Web measurement and analytics shines through to its perspective on online testing. Test&Target exhibits strength in almost every dimension evaluated.”

Adobe’s position as a Leader in the online testing evaluation was also attributed to its “consistent strength across the full range of capabilities” and “support for integration with the Web marketing ecosystem.” Additionally, Adobe Test&Target was found to excel in “overall application usability, customer satisfaction, and content support.”

Adobe received high scores across criteria such as campaign management, testing, integration, service and support, product strategy and corporate strategy. In addition, Adobe received the highest score in quality of customer references, earning the only 5-out-of-5 rating in that category.

“We think that Forrester Research’s report is timely and shows that marketers are indeed getting more sophisticated,” said Aseem Chandra, vice president, product marketing, Omniture Business Unit, Adobe. “Many marketers are now incorporating online analytics with testing strategies to ensure the right content is getting in front of the right audience at the right time, giving them a distinct competitive advantage. We will continue to expand Test&Target and the entire Adobe Online Marketing Suite to help customers transform their businesses to better meet visitor needs, improve marketing content performance and generate real business value.”

A free copy of “The Forrester Wave™: Online Testing, Q3 2010” report is available here.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Adobe Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Adobe Systems IncorporatedDariana Ross, 415-963-9459 (Press/Analyst) This e-mail address is being protected from spambots. You need JavaScript enabled to view it.