Harman Joins Forces with the PRO Group

Published on Wednesday, 18 August 2010 09:11 Written by TradersHuddle Staff

NORTHRIDGE, Calif.-( Business Wire )-

Harman International Industries, Incorporated (NYSE:HAR), today announced a strategic partnership with the Progressive Retailers Organization (PRO Group). The PRO Group is a preeminent buying group in the consumer electronics industry and its members represent some of the largest, most successful home and mobile entertainment regional retailers in the U.S. As part of this alliance, Harman will be a key provider of mobile audio products by their JBL and Infinity brands.

“This is an extremely significant partnership for both of us,” said David Rogers, vice president and general manager, Americas, Harman Consumer Division. “We are thrilled to combine the retail power of the PRO group with our industry leading mobile products. An important element of our go-to-market strategy is to develop true partnerships with key retailers throughout the U.S. Tapping into the PRO Group’s expansive and well-respected retail member network will really help us to drive increased momentum and sales – a goal that I’ve set my eyes on since taking on my newly appointed position with the Harman Consumer.”

The PRO Group consists of a broad cross section of different retailer channels throughout the U.S. including brick, brick and click and online retailers with best in class merchandising, product selection, product knowledge and services. Current member retailers include Crutchfield, Bjorn’s, Car Toys, Paul’s TV, Chelsea Audio Video, Ovation Home Entertainment and more. Harman will join a vendor partner roster that includes some of the industry’s leading brands in the home and mobile categories.

“This is truly a win for both of us,” said Dave Workman, executive director and COO of the PRO Group. “As a leading organization dedicated to helping our members grow and progress in a very competitive and fast changing market, we partner with companies that not only provide the highest quality, leading products, but ones that see eye-to-eye with us in these values and goals. We are proud to announce that Harman is one of these companies.”

About Harman

Harman International Industries, Incorporated (www.harman.com), designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets. Harman International maintains a strong presence in the Americas, Europe and Asia, and employs more than 10,000 people worldwide. The Harman International family of brands includes AKG, Becker, BSS, Crown, dbx, DigiTech, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, Revel, Soundcraft and Studer. Harman International’s stock is traded on the New York Stock Exchange under the NYSE symbol “HAR.”

© 2010 Harman International Industries, Incorporated. All rights reserved. JBL and Logic 7 are trademarks of Harman International Industries, Incorporated, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

EdelmanTian Lee, 650-762-2957tian.lee@edelman.comorHarman Consumer AmericasChris Dragon, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.