Duckhorn Wine Company to be Featured in GE Capital National Ad Campaign

Published on Tuesday, 07 September 2010 15:41 Written by TradersHuddle Staff

World-class companies are like great vineyards -- what makes them exceptional is already there, but it takes the right team to bring them to fruition.

NAPA VALLEY, Calif., Sept. 7 /PRNewswire/ -- Duckhorn Wine Company has been selected by lending partner GE Capital as a feature company for a national ad campaign that launches today in The Wall Street Journal and The New York Times. The ad was photographed at the Duckhorn Vineyards Estate House in Napa Valley, and features Duckhorn Wine Company President Alex Ryan and GE Capital Relationship Executive James Kenefick. The print ad highlights Duckhorn Wine Company's position as a visionary, industry-leading wine company, and its highly successful relationship with GE Capital. Duckhorn Wine Company will be in the ongoing national ad campaign from September through November 2010, and will be spotlighted in full-page print ads in major US publications, including The Wall Street Journal, The New York Times, The Boston Globe and Food & Wine magazine.

GE Capital's national ad campaign builds on its experience working with acclaimed companies across North America and around the world, with a focus on small and mid-size companies that have defined excellence and innovation in their industries. Past campaigns have included such pioneering companies as Taylor Guitars, JetBlue Airlines, Triumph Motorcycles and Polaris Industries. Duckhorn Wine Company is the only wine company to be featured.

"Duckhorn is a great representative of our customer relationships: strong partnerships with exceptional companies in industries we know well.  I have over 20 years of experience financing vineyards, and the ad reflects how GE Capital and Duckhorn work together to create value for customers," GE Capital Relationship Executive James Kenefick said. "We are proud to be associated with Duckhorn Wine Company, which has been an industry innovator and leader for more than three decades, and we look forward to helping them continue to grow."

"It is a great honor to be singled out as the only featured wine company," Duckhorn Wine Company President Alex Ryan said. "At the same time, being part of this campaign is an incredible opportunity for a company of our size. Millions of affluent customers will see these ads, which will translate into a significant sales boost for our trade partners this holiday season."

About Duckhorn Wine Company

Duckhorn Wine Company has helped set the standard for American fine wine for over three decades. The Duckhorn Wine Company family includes Duckhorn Vineyards, Paraduxx, Goldeneye, Migration and Decoy. With grapes selected from estate vineyards, as well as a variety of sought-after vineyard sites, each winery is presented with a canvas of lots from which to blend its wines. Focused on careful grape selection, innovative winemaking techniques and a premium barrel-aging program, Duckhorn Wine Company is founded on an unwavering commitment to quality. Duckhorn Wine Company wines are available throughout the United States, on five continents, and in 40 countries. For more information, visit www.duckhorn.com.

About GE Capital

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit www.gecapital.com or follow company news via Twitter (@GECapital). GE (NYSE: GE) is a diversified infrastructure, finance and media company taking on the world's toughest challenges. From aircraft engines and power generation to financial services, health care solutions, and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit www.ge.com.

SOURCE Duckhorn Wine Company