T-Mobile’s Kids Are Free Promotion Will Keep Families Connected More Affordably

Published on Wednesday, 08 September 2010 00:03 Written by TradersHuddle Staff

BELLEVUE, Wash.-( Business Wire )-

Continuing its efforts to give families the freedom to stay connected on their terms, T-Mobile USA, Inc. today announced a new promotional offer called Kids Are Free to make family communication easy and more budget friendly. With Kids Are Free, new and existing T-Mobile customers who sign up for a qualifying family plan through Nov. 2, 2010, receive free add-a-line service on up to three lines of their plan until 2012.¹

Families are busier than ever. Between soccer practice, school, time with friends and work, families are always on the go, and mobile phones provide a vital line of communication for them. According to a study published in April 2010 by the Pew Research Center, 75 percent of children ages 12 to 17 now have a cell phone.² That said, it can be a struggle for parents to balance the family budget in order to keep the whole family in touch while on the go.

“Not only is T-Mobile offering the most flexible and affordable family plans among national carriers today, we are also making it more affordable than ever for families to add their kids or other family members by eliminating the associated monthly service fee until 2012,” said Ashley White, marketing director of value offers at T-Mobile USA. “The up-front cost of purchasing new phones and dealing with monthly service fees for an entire family can add up quickly, so this promotion is designed to make it easier for families.”

The Kids are Free promotion is the latest effort from T-Mobile to ensure families are united with compelling and affordable mobile services. Additional family-friendly offers this fall include the following:

• Special deals on the latest devices. Starting today customers who purchase a Samsung Vibrant receive a second Samsung Vibrant for free after a $50 mail-in rebate with a two-year service agreement. Also, T-Mobile’s new line of messaging phones are all under $75 after a mail-in rebate with a two-year service agreement. Adding unlimited texting for the whole family is just $20 per month.
• T-Mobile’s Even More^® and no annual contract Even More Plus^® family plans offer customers affordable options for their family’s wireless communication. T-Mobile’s Even More family plans start at $59.99 per month and T-Mobile’s Even More Plus family plans start at just $49.99 per month.
• T-Mobile’s Family Allowances^™ service lets parents set up-front monthly allowances for their family’s phone usage — minutes, messages, and downloads.

More information about T-Mobile’s Kids Are Free offer is available at http://www.t-mobile.com.

¹ Offer expires Nov. 2, 2010; applies to voice and messaging on up to three lines added to qualifying two-line family plans. Taxes, fees (including $1.41 regulatory programs fee, $35 activation fee, and up to $200 early termination fee for two-year contracts) and other services additional. After Dec. 31, 2011, regular pricing applies.

² Pew Research Center: Teens and Mobile Phones, United States; by Amanda Lenhart, Rich Ling, Scott Campbell, Kristen Purcell; April 2010.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the second quarter of 2010, more than 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.6 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS, the world’s most widely used digital wireless standards. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

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