Standard & Poor's Financial Communications Announces Strategic Partnership with NAIFA

Published on Wednesday, 08 September 2010 09:17 Written by TradersHuddle Staff

Leading firms join together to offer professional, innovative tool that allows financial advisors to create and send electronic newsletters quickly and easily. Top quality, FINRA-reviewed educational articles are included.

NEW YORK, Sept. 8 /PRNewswire/ -- Standard & Poor's Financial Communications, a division of McGraw-Hill Professional in collaboration with Standard & Poor's, today announced a partnership with the National Association of Insurance and Financial Advisors (NAIFA).  NAIFA exists to protect and promote the critical role of insurance in a sound financial plan and the essential role provided by professional agents and advisors.

NAIFA members now may subscribe at a special member rate to Newsletter OnDemand, a professional newsletter creation tool from Standard & Poor's Financial Communications. Using this innovative tool, insurance agents and financial advisors can customize, publish, and send high-quality electronic newsletters to prospects and clients in minutes.  

Key Features

• An extensive library of FINRA-reviewed articles, with new articles added monthly.
• Market and economic analysis from Standard & Poor's.
• Integration with Web sites and Facebook business profile.
• Numerous personalization and branding options.
• An easy-to-use platform and more!

"Part of NAIFA's mission is to enhance business and professional skills of its members," said Larry McQuaid, vice president and general manager of Standard & Poor's Financial Communications. "Newsletter OnDemand is ideally suited to help NAIFA members more successfully communicate the benefits of insurance in a client's sound financial plan."

For more information, contact Standard & Poor's Financial Communications at 800.326.7697.  

About Standard & Poor's Financial Communications

Standard & Poor's Financial Communications, a division of McGraw-Hill Professional in collaboration with Standard & Poor's, is a leading provider of print and Web-based content and services for financial services firms. Its offerings include investor education, retirement plan services, advisor communication tools, marketing productivity tools, and custom communications. As part of The McGraw-Hill Companies, S&P Financial Communications leverages world-class content and data from leading brands such as Standard & Poor's and McGraw-Hill Education. The division is based in Boston, Massachusetts. Additional information is available at http://fc.standardandpoors.com/.

McGraw-Hill Professional is a leading global provider of print and electronic content and services for the business, technical, and medical communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on business and financial, medical and health, engineering, and scientific topics. For more information, visit http://www.mhprofessional.com/.

McGraw-Hill Professional is a unit of McGraw-Hill Education. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn, and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com.

About the National Association of Insurance and Financial Advisors (NAIFA)

NAIFA comprises more than 700 state and local associations representing the interests of 200,000 members and their associates nationwide. NAIFA members focus their practices on one or more of the following: life insurance and annuities, health insurance and employee benefits, multiline, and financial advising and investments. The Association's mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members.  Visit www.NAIFA.org

SOURCE Standard & Poor's Financial Communications/McGraw-Hill Professional