Bally Technologies Awarded Contract with Penn National Gaming to Provide Systems and Marketing Solutions in Four Casino Properties

Published on Wednesday, 08 September 2010 09:20 Written by TradersHuddle Staff

LAS VEGAS-( Business Wire )-

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, today announced a contract with Penn National Gaming, Inc. (NASDAQ: PENN) to provide its ACSC™ slot-management system and an array of marketing and bonusing technology to Penn National’s three casino properties currently in development, as well as the Empress Casino in Joliet, Ill.

Penn National Gaming has selected Bally systems for their next three casino openings, including Ohio’s first two casinos − Hollywood Columbus and Hollywood Toledo – and Hollywood Perryville, the first casino to open in Maryland. In addition to the new properties, Penn will replace a competitor’s system at the Empress Casino Hotel in Chicagoland.

“We are very pleased to be entering into an agreement with Bally,” said Tom Beauchamp, Chief Information Officer for Penn National Gaming.

“It is both reassuring and rewarding that Penn National recognizes our long-term commitment to systems and our technology vision for the future,” said Richard Haddrill, Chief Executive Officer of Bally Technologies, Inc. “Penn is a very experienced and knowledgeable operator, and it is very gratifying that they chose Bally.”

Haddrill added, “It is important to us that Penn selected us not just for the new casinos, but also to add value to their newly remodeled Empress Casino. For Bally, this validates our commitment to add value to new and existing products and businesses.”

Building on the core functionality of the ACSC™ system for slot monitoring, casino accounting, and hotel functions, Penn has selected Bally’s hardware and software for player development to track, reward, and retain players and build a comprehensive patron database for marketing from the mailbox to the point of play.

The Bally services division that installs or upgrades more than 250 systems per year will work with Penn to implement Bally’s solutions at the Empress Casino Hotel and the Hollywood Perryville properties in late 2010, while Penn National’s two new Ohio casinos are slated to open in the second half of calendar 2012.

About Penn National Gaming

Penn National Gaming owns and operates gaming and racing facilities with a focus on slot-machine entertainment. The Company presently operates 19 facilities in 15 jurisdictions, including Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Maine, Mississippi, Missouri, New Jersey, New Mexico, Ohio, Pennsylvania, West Virginia, and Ontario. In aggregate, Penn National’s operated facilities feature more than 26,300 gaming machines, approximately 400 table games, more than 2,000 hotel rooms, and more than 959,000 square feet of gaming floor space. For more information, please visit http://www.pngaming.com.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Bally Technologies, Inc.Laura Olson-Reyes, 702-584-7742Director of Corporate CommunicationsLolson-reyes@ballytech.comMichael Carlotti, 702-584-7995Vice President of Treasury and Investor This e-mail address is being protected from spambots. You need JavaScript enabled to view it.