GE Capital Retail Consumer Finance Announces Credit Card Program with Dick’s Sporting Goods, Inc.

Published on Wednesday, 08 September 2010 10:04 Written by TradersHuddle Staff

GE Capital Retail Consumer Finance, a consumer lending unit of General Electric Company (NYSE:GE - News), today announced a 7-year deal to provide consumer credit card programs for Dick’s Sporting Goods, Inc. through their over 400 stores in the United States.

The credit card program includes the private label credit card and the co-branded Dick’s MasterCard program, providing cardholders with security and convenience, as well as special financing promotions on larger purchase exercise equipment and sporting systems. The credit card program also offers $0 fraud liability and the opportunity to earn Scorecard points faster when using the credit card, earning rewards sooner.

“Dick’s Sporting Goods, Inc. represents the American dream. What started as a modest bait and tackle shop in 1948 has grown into a national sports and fitness retailer with stores in more than 40 states. We are delighted to be working with them, providing credit programs for their customers and helping them write the next chapter in their incredible growth story,” said Margaret Keane, CEO and President of GE Capital Retail Consumer Finance.

About GE Capital Retail Consumer Finance

GE Capital Retail Consumer Finance (RCF) is one of the largest retail credit providers with more than $30 billion in assets and over 40 million account holders. The business unit provides private label credit card programs, bankcards, and financial services for consumers – retail-branded through its retail partners.

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit www.gecapital.com or follow company news via Twitter (@GECapital). GE (NYSE: GE) is a diversified infrastructure, finance and media company that is taking on the world’s toughest challenges. GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit www.ge.com.