Alliance Data Systems Waiting for Direction

Published on Thursday, 09 September 2010 01:15 Written by Christopher Lynn

New York, September 9th (TradersHuddle.com) - Shares of Alliance Data Systems Corporation (NYSE:ADS) closed the trading day higher by $0.02 or 0.03% from its previous close. Alliance's shares price action formed what is considered to be a doji close, where the open and close prices are very close to each other, mainly signaling an indecision between buyers and sellers.

Alliance Data Systems Corporation (NYSE:ADS), together with its subsidiaries, provides data-driven and transaction-based marketing and customer loyalty solutions primarily in the United States and Canada. The Company provides its services to the retail, petroleum, utility, financial services, and hospitality markets.

Alliance's current stock range is defined by a trough, which marks calculated support at $53.15 and by a peak that marked the resistance point at $62.11. These levels are closely watched by traders managing their positions.

Traders wanting to establish a position in Alliance Data Systems or traders that are already holding the stock can use the doji close to their advantage, since the pattern present a short term pause in the stock's price action. This pause results in an entry point for traders depending of which way the stock resolves this short term indecision.

Doji are important candlesticks that provide information on their own and as components in a number of important patterns. Doji form when a security's open and close are virtually equal. The length of the upper and lower shadows can vary and the resulting candlestick looks like a cross, inverted cross or plus sign. Alone, doji are neutral patterns.

Any bullish or bearish bias is based on preceding price action and future confirmation. In the case of Alliance Data Systems, given that the stock finished the session higher, bulls should monitor their positions for confirmation that stock will continue higher by taking today's intraday high. Below a Doji illustration: