Kikkoman Expands Marketing Efforts with New Mobile Program Powered by Hipcricket

Published on Tuesday, 22 November 2011 07:07 Written by TradersHuddle Staff

KIRKLAND, Wash.-( Business Wire )-

Mobile marketing and advertising leader Hipcricket, an Augme Technologies, Inc. company (OTCBB: AUGT), today announced that Kikkoman has selected its platform to power a holiday-themed mobile marketing campaign that highlights the use of Kikkoman’s soy sauce in brining a turkey for additional flavor and extra juiciness.

Consumers can text the word “BRINE” to 30333 to receive cooking tips and a coupon from Kikkoman. The mobile call to action is being promoted through in-store advertising where Kikkoman products are sold.

Participating consumers will be sent a message with a link to Kikkoman’s mobile website where they can provide their email address to receive a coupon. Consumers can also sign up to receive monthly recipes for Kikkoman products, furthering the company’s mobile customer relationship management (CRM) strategy to maintain and build interest and engagement. Kikkoman’s Facebook page can also be accessed on wireless devices, leveraging the convergence of mobile and social.

“Hipcricket is enabling us to reach customers in new and exciting ways by encouraging them to try Kikkoman products in a broader range of recipes,” said Mary Jubb, Retail Specialist at Kikkoman. “By offering customers tips on how to use Kikkoman soy sauce to brine a turkey while they are in the store, we will enhance the effectiveness of our engagement with consumers and promote the purchase of our product with coupons.”

“Kikkoman is a well known brand, but previously it was seldom considered part of the holiday turkey dinner preparation,” said Doug Stovall, Senior Vice President of Sales and Client Services at Hipcricket. “Mobile marketing provides an exciting way for Kikkoman to provide new and interesting recipes that use its products, while further increasing brand awareness and customer engagement.”

The program launched in early November and will run through the holiday season.

About Kikkoman Sales USA

Since 1957, KIKKOMAN SALES USA, INC. delivers Kikkoman products to the retail, foodservice and food manufacturing industries. KIKKOMAN SALES USA, INC. has expanded from its corporate headquarters in San Francisco, California, to seven regional sales offices. With production facilities in Walworth, Wisconsin, and Folsom, California, KIKKOMAN SALES USA, INC. produces soy sauce, other convenient Asian-style sauces, and breading/coating mixes for distribution throughout the United States and Canada.

Kikkoman's 10 distribution centers and two plants ensure availability of consistently fresh products which are proudly made in the USA.

About Hipcricket Inc.

Hipcricket (www.hipcricket.com), owned by Augme Technologies, Inc. (OTC.BB: AUGT - News), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 130,000 campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based near Seattle with operations in New York, Dallas, Chicago, Atlanta, London and Los Angeles.

fama PRNicole Cornwell, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.