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PROS, Integritas Pacific Host B2B Pricing Optimization Summit in Shanghai

HOUSTON & SHANGHAI-( Business Wire )-

PROS® (NYSE:PRO), a world leader in pricing and revenue management software, and Integritas Pacific – PROS reseller partner in China – conducted a business-to-business pricing optimization summit on Nov. 22 at the JW Marriott Shanghai. The day-long event attracted participants from industries including auto parts and heavy equipment, high-technology, medical devices and distribution.

The keynote address was delivered by Fan Oswald-Chen, Managing Director of Simon-Kucher & Partners’ Beijing office. Oswald-Chen provided participants with a strategic overview on pricing excellence, from price strategy to price setting and execution, and offered directives on how organizations can better compete across today’s global landscape by turning pricing into a strategic advantage.

Also headlining the day was Wilbur Reid with distributor S.P. Richards, a long-standing PROS customer, who shared with the audience how pricing optimization software improved his company’s business performance.

PROS Chief Marketing Officer Tim Girgenti delivered a presentation that provided extensive insights on how companies are able to improve revenue and profitability, defend and grow market share, and increase business agility through pricing optimization.

“We received an enthusiastic response from organizations that attended our Shanghai Pricing Optimization Summit,” said Girgenti. “Their interest clearly underscores that companies in Asia, just as in other geographies around the world, are looking to identify how they can compete in today’s competitive landscape amidst volatility in commodity and input costs, and fluctuating currencies. Every presenter demonstrated their own business experiences with pricing optimization software and its value as the best lever for identifying pricing opportunities.”

“Companies in China are hungry for next-generation technologies that provide the competitive business advantages offered by PROS,” said Integritas Pacific CEO Michael Zhang. “We are proud to be PROS reseller partner and to bring these outstanding pricing optimization solutions to our market.”

About Integritas Pacific

Integritas is a software distribution company that provides international enterprise software products and support to clients via its subsidiaries and channels in China and Singapore. Integritas leverages its installed client base and domain expertise to develop intellectual property, solutions and software.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of prescriptive pricing and revenue management software for companies in the manufacturing, distribution, services and travel industries. PROS gives customers far greater confidence and agility in their pricing strategies by providing data-driven insights into transaction profitability, forecasting demand, recommending optimal prices for each product and deal, and streamlining pricing processes with enhanced controls and compliance. With $468 billion in revenues under management, PROS has implemented more than 500 solutions in more than 50 countries. The PROS team comprises more than 500 professionals, including 100 with advanced degrees and 25 with Ph.D.s. To learn more, visit http://www.prospricing.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organizations professionals generally as well as the functionality and benefits of PROS’ software products. The forward-looking statements contained in this press release are based upon PROS' historical experience with pricing software and its current expectations of the benefits of pricing software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s pricing and revenue management needs, the risks associated with PROS’ developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing software such as PROS' software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS' filings with the Securities and Exchange Commission. These forward-looking statements represent PROS' expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

PROSYvonne Donaldson, 713-335-5310Corporate This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

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