New website consolidates information for all of Cooper’s operating divisions to provide visitors with a seamless experience
DUBLIN, Jan. 5, 2012 /PRNewswire/ — Cooper Industries plc (NYSE: CBE), a global provider of electrical solutions, was recently named a Best in Class selection from the Interactive Media Awards (IMA) in both the Energy and Building/Construction categories and given an Outstanding Achievement Award in web development from the Web Marketing Association for its website, www.cooperindustries.com. Excelling in Design, Content, Feature Functionality, Usability and Standards Compliance & Cross-Browser Compatibility, the site received high marks and top honors from both organizations.
Designed to meet the needs of an ever-changing customer, Cooper launched its new website in April 2011. The site, incorporating information from all of its seven operating divisions, delivers on Cooper’s ongoing commitment to meet its customers’ needs and its “One Cooper” promise; to create a comprehensive, dynamic and unified web experience spanning all of Cooper’s divisions.
“We are extremely honored to take home such prestigious awards from both the IMA and Web Marketing Association,” said Cooper Industries Chairman and CEO, Kirk Hachigian. “These awards further validate all of the time and resources we’ve devoted to making sure our customers have an experience unmatched by anyone in the industry. We are extremely proud of the hard work put into our new site and look forward to continually updating features and functions to make it ever better.”
Cooper designed its new site with the goal of consolidating its sprawl of websites into a single, taxonomy governed site for a more intuitive user experience. Its newly constructed platform allows visitors to easily navigate through and gain enhanced access to products and information, including details specifications, data sheets and product information. The new site also provides Cooper Industries with an additional tool for global outreach as the company continues to expand its footprint and reach customers throughout the world.
Cooper’s new website utilizes a web content management system (WCMS) to manage over 150,000 pages of content. The WCMS enables the site to more effectively reach and communicate to customers by rapidly releasing new content and updating existing content to keep the site fresh and encourage repeat visits. Additionally, www.cooperindustries.com leverages features search engine optimization (SEO) content and an industry-leading search engine to improve and enhance a customer’s ability to quickly and easily find the information they desire.
For more information or to experience Cooper’s award-winning website, visit www.cooperindustries.com.
About Cooper Industries
Cooper Industries plc (NYSE: CBE) is a global electrical products manufacturer with 2010 revenues of $5.1 billion. Founded in 1833, Cooper’s sustained success is attributable to a constant focus on innovation, evolving business practices while maintaining the highest ethical standards and meeting customer needs. The Company has seven operating divisions with leading market positions and world-class products and brands including: Bussmann electrical and electronic fuses; Crouse-Hinds and CEAG explosion-proof electrical equipment; Halo and Metalux lighting fixtures; and Kyle and McGraw-Edison power systems products. With this broad range of products, Cooper is uniquely positioned for several long-term growth trends including the global infrastructure build-out, the need to improve the reliability and productivity of the electric grid, the demand for higher energy-efficient products and the need for improved electrical safety. In 2010 fifty-nine percent of total sales were to customers in the industrial and utility end-markets and thirty-nine percent of total sales were to customers outside the United States. Cooper has manufacturing facilities in 23 countries as of 2011. For more information, visit the website at www.cooperindustries.com.
Contact: Mike Petrasek
SOURCE Cooper Industries plc