Dale Jarrett Racing Adventure Announces Las Vegas Grand Opening

Get behind the wheel of an authentic NASCAR race car and reach speeds exceeding 150 mph

LAS VEGAS, Jan. 11, 2012 /PRNewswire/ — Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a “Full Throttle” lifetime experience company, announced today the grand opening of its Las Vegas operations will be held starting Saturday, Jan. 21. The festivities will be held at the Las Vegas Motor Speedway and will feature ride and drive opportunities. Additionally, NASCAR champion Dale Jarrett will be on hand to meet the public and provide customers with the once-in-a-lifetime experience of riding along, as he puts the company’s new fleet of NASCAR-style race cars through their paces around the mile and a half D-shaped oval race course.

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After 14 successful years of providing individual and corporate customers with what professional golfer Phil Mickelson called “the greatest thrill on earth” on many of the most famous NASCAR tracks in the country, Dale Jarrett Racing Adventure has expanded its operations nationwide with the opening of their new Las Vegas hub. 

“Our expansion to Las Vegas has always been a key focus for us,” said Dale Jarrett Racing Adventure CEO, Tim Shannon. “Following several successful years at Talladega SuperSpeedway, we felt the time was right to make the transition from a regional to national company.”

The westward expansion also marks a greater involvement of the Jarrett family in the operations of the company, as Dale Jarrett Racing Adventure Vice President, Glenn Jarrett, will be overseeing the Las Vegas operations.  Additionally, Dale Jarrett has become proactive in personally helping promote the Las Vegas opening, not only through his appearance during the grand opening, but with his behind-the-scenes work with some of the major players within the Las Vegas entertainment industry to create awareness of the fact that the best NASCAR-style racing school in the country has finally come to town.

“Las Vegas Motor Speedway is a great race track and the perfect location to establish our western operations,” commented Dale Jarrett.  “With Las Vegas being one of the nation’s leading entertainment and convention destinations, it’s ideally suited to significantly expanding our corporate outing clientele as well as growing the size of our potential retail market and the additional revenues and profits both represent.”  In addition to being a NASCAR Champion, Dale Jarrett is also ESPN/ABC’s top NASCAR racing analyst, was named as one of NASCAR’s 50 Greatest Drivers and was also named the 2004 USG Person of the Year, a prestigious award acknowledging Dale’s off track work with charities as well as his accomplishments on the track.

Racing packages begin at $195 and racers can choose between riding shotgun for four laps or taking control of the wheel for 6, 10, 20, 40 or even 60 laps around Las Vegas Motor Speedway. A special 20-lap ride along with Dale Jarrett is available on select dates. All packages include driver and safety orientation, with all drivers fit for a fire-retardant racing suit, a full-faced Bell helmet and HANS safety device. Drivers must be 18 years or older and no racing experience is necessary.  For additional information and to reserve race packages, call 888-Go-Race-1 or visit www.racingadventure.com

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack.  Our racing “adventurers” enjoy a life-defining experience.  They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Hand signals from the instructor teaches you to race like the pros.  We surpass “follow-the-leader” approaches and teach guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun. Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure.

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involves risks and uncertainties.  Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it.  The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure’s anticipated financial performance, business prospects, new developments, strategies and similar matters.  Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

For media information, please contact:

Laura Herlovich/ Jeff Klein

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SOURCE Dale Jarrett Racing Adventure, Inc.

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