Ideas For A Fresh 2012: SHOPPERS Expands “nutrition iQ®” Program

BOWIE, Md.-( Business Wire )-

SHOPPERS® Food & Pharmacy encourages healthy eating in 2012 with the expansion of its exclusive in-store nutritional navigation program, “nutrition iQ®,” to include the fresh food departments. The expanded program —which also includes robust nutrition information for the center store —features additional signage, nutritional attributes and health benefit information, offering consumers an enhanced solution for identifying better-for-you foods.

“At SHOPPERS, we strive to make healthy eating convenient and enjoyable,” said SHOPPERS registered dietitian Jennifer Shea. “The expansion of the nutrition iQ program coincides with the new year, the perfect time to get on track and eat better-for-you foods as well as to create a healthy lifestyle.” Shea suggests that shoppers use the nutrition iQ® program to help them stay on top of these 2012 snacking trends:

  • Eat More Often Throughout The Day, but in Small Amounts: Get in the habit of doing this to help keep the pounds at bay, as long as you keep your calories in check! Not skipping meals and eating every few hours helps keep your metabolism going strong, which helps burn calories. Plus you’ll never feel overly hungry, so are less likely to overeat. Just make sure those mini meals or snacks are nutrient packed and include some fiber and protein, both which are satisfying and help keep you full longer. Focus on fruits and vegetables, whole grains, nuts and beans, lean protein, low-fat dairy and fish. And drink water throughout the day, jazzed up with orange or lime slices.
  • Be On The Lookout For New Snacks: Keep your eye out for new snack foods hitting the marketplace, such as lentil or edamame hummus, different nut varieties and trail mixes, new kid-friendly produce snacks and gluten-free snacks. Look for the SHOPPERS nutrition iQ® tags and signs to help guide you to better-for-you snacks.

Developed in collaboration with Joslin Clinic, part of an academic medical center affiliated with Harvard Medical School, nutrition iQ® uses color-coded shelf tags and signs on more than 3,200 food items throughout the store.

To learn more about how SHOPPERS can help you think and eat healthier in 2012, visit the SHOPPERS website and or Facebook page for tips from registered dietitian Jennifer Shea. Follow Jennifer on Twitter @jennyshea. To learn more about nutrition iQ, visit www.shoppersfood.com/healthy-eating/nutrition-iq.jsp.

About SHOPPERS:

SHOPPERS® Food & Pharmacy, part of the SUPERVALU family of grocery stores, offers consumers in Baltimore, northern Virginia and Washington, D.C. a full-service supermarket with the finest quality and largest variety of fresh produce, USDA Choice beef, family pack meats, fresh seafood and steamed shrimp, as well as hot foods, full-service pharmacies and in-store full-service banks. With 56 stores in its banner, SHOPPERS targets the price-conscious consumers offering over 30,000 everyday low prices and a commitment to save up to 15 percent or more every day with no card needed. For more information, please visit www.shoppersfood.com.

About SUPERVALU INC.

SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $37 billion. SUPERVALU serves customers across the United States through a network of approximately 4,290 stores composed of 1,107 traditional retail stores, including 801 in-store pharmacies; 1,283 hard-discount stores, of which 907 are operated by licensee owners; and 1,900 independent stores serviced primarily by the company’s traditional food distribution business. SUPERVALU has approximately 140,000 employees. For more information about SUPERVALU visit http://www.supervalu.com.

About Joslin Clinic

Joslin Clinic, part of an academic medical center affiliated with Harvard Medical School in Boston, is internationally recognized for its work in the area of nutrition, especially relating to obesity and diabetes. www.joslin.org.

For SHOPPERS Food & PharmacyBrittany Ellish, 212-537-8737bellish@talktocurrent.comorSteve Sylven, 508-269-7379Steve.sylven@supervalu.com

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