Plano Wins Award for Excellence in Digital Communications

Published on Tuesday, 03 January 2012 09:31 Written by TradersHuddle Staff

ST. PAUL, Minn., Jan. 3, 2012 (GLOBE NEWSWIRE) -- GovDelivery announced today that The City of Plano was recently awarded the Excellence in Digital Communications Award.

Plano launched a digital communications management solution in 2007 in an effort to communicate more directly with their residents and stakeholders and increase citizen engagement. With GovDelivery Digital Communication Management (DCM), Plano has seen a 22 percent increase in subscribers over seven months and an outstanding engagement rate of 63 percent in the past 90 days.

Plano uses GovDelivery DCM to send out messages and alerts to subscribers on more than 70 city topics, from utility services notifications to special calendar updates. The digital communications management platform watches the City of Plano's website for new content and automatically sends out messages to subscribers when new content is available. This helps increase efficiency for the City while keeping citizens more informed. GovDelivery DCM also offers social media integration, which Plano uses to simultaneously post to social media networks, such as Twitter and Facebook, to increase their communications with the public.

"Using GovDelivery Digital Communication Management is a win-win for the City and the citizens of Plano. We can use it to help automate and manage our multiple communications channels, making us more efficient, and citizens can sign up for alerts that matter to them by subscribing to specific topics. The platform helps us push out information as soon as we post it to our website, and that means the public is informed very quickly about topics of interest to them," stated Melissa Peachey, Webmaster for www.plano.gov.

About The City of Plano

The City of Plano is the ninth-largest city in Texas, according to the 2010 Census, with a city population of more than 260,000 people. The City of Plano's website, www.plano.gov, is a robust resource for residents, business owners and other City stakeholders, with information on employment, public services and utilities, safety, and tourism.

About GovDelivery

GovDelivery, the leading provider of government-to-citizen communication solutions, helps government maximize direct connections with the public while reducing communications cost. More than 450 government organizations worldwide, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery to optimize their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more information, visit http://www.govdelivery.com.

The GovDelivery logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8030

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