"The Premiere Channel, Powered by REELZ" Launches in Over a Million LodgeNet Hotel Rooms

Published on Wednesday, 04 January 2012 12:15 Written by TradersHuddle Staff

SIOUX FALLS, S.D., Jan. 4, 2012 /PRNewswire/ -- LodgeNet Interactive Corporation, the leading provider of interactive media and connectivity services to hospitality and healthcare businesses and the consumers they serve, and REELZCHANNEL—TV About Movies® today announced the launch of an exclusive new movie promotion channel that replaces the LodgeNet promotional channel in more than 1 million guest rooms served by the company's interactive TV (iTV) platforms.    

(Logo:  http://photos.prnewswire.com/prnh/20080115/AQTU120LOGO)

"The Premiere Channel, powered by REELZ" is now showing at LodgeNet served hotels across the U.S. It offers guests a breadth and depth of "behind the scenes" content previously unseen in any in-room promo channel, including extended-length trailers, movie set visits, red-carpet premieres, actor interviews, movie reviews and Hollywood news. LodgeNet is co-producing The Premiere Channel in association with REELZ. The linear channel – which is part of the hotel's free-to-guest lineup – is enhanced with a "Free On Demand" feature allowing guests to "telescope" directly from the Premiere Channel into free bonus content. The linear channel and related Free On Demand content is being sponsored by a select number of advertising partners, enabling LodgeNet to deliver it at no cost to hotels.

"The Premiere Channel is a first of its kind in the hotel space and offers unprecedented benefits for traveling cinema fans, hoteliers, sponsoring advertisers and our movie studio partners," said Derek S. White, President, Interactive & Media Networks for LodgeNet. "Hotels get exclusive content and guests get the 'inside scoop' on the movies and actors they love, while studios and advertisers have the opportunity to reach a potential audience of more than 47 million desirable consumers a month in a 'captive' and DVR-free environment."

"With 98% of hotel guests turning on the TV and an average in-room view time of over three hours a day, the guest room television represents a potent platform for targeting consumers who are extremely difficult to reach in other environments," said John deGarmo, Senior Vice President Sales & Distribution at REELZ. "The Premiere Channel offers studios the opportunity to promote their latest releases to a frequent movie-going audience through a vehicle that is fresher and more in-depth than the traditional trailer loops. We are enthusiastic about working with LodgeNet on this production to deliver something new and unique for in-room entertainment."  

About LodgeNet

LodgeNet Interactive Corporation is the leading provider of interactive media and connectivity services to hospitality and healthcare businesses and the consumers they serve. Recently named by Advertising Age as one of the Leading 100 US Media Companies, LodgeNet Interactive serves approximately 1.7 million hotel rooms worldwide in addition to healthcare facilities throughout the United States. The Company's services include: Interactive Television, Broadband, Mobile and Advertising Media Solutions along with nationwide technical and professional support services. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, The Hotel Networks and LodgeNet Healthcare. LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET.For more information, please visit www.lodgenet.com. 

About REELZCHANNEL

REELZCHANNEL—TV About Movies® is the only cable and satellite network devoted to delivering entertaining and informative programming that is all about movies, including the celebrities, fashion, music and stories behind the stories. With shows featuring movie and entertainment experts including Leonard Maltin, Richard Roeper, Sam Rubin and John Salley, fans get trusted insight into movies wherever they're playing, whether in theaters or at home.

REELZCHANNEL reaches more than 60 million homes on DIRECTV channel 238, Dish Network channel 299, Verizon FiOS TV channel 233, AT&T U-verse 799/1799 HD and cable systems nationwide. Find REELZCHANNEL in your area by entering your zip code at www.reelz.com/watch. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, NM with an entertainment bureau in Los Angeles.

SOURCE LodgeNet Interactive Corporation