Aprimo CMO Lisa Arthur to Brief Retailers on Integrated Marketing at 101st NRF Convention

Published on Thursday, 12 January 2012 09:16 Written by TradersHuddle Staff

INDIANAPOLIS, Jan. 12, 2012 /PRNewswire/ -- Lisa Arthur, the chief marketing officer for Aprimo®, a global leader in cloud-based integrated marketing software, will speak at the National Retail Federation's 101st Annual Convention and Expo on January 16 in the Big Ideas Sessions on the expo hall floor room 3D05. Arthur joins a prestigious roster of speakers that includes former U.S. President Bill Clinton at the nation's premier event for retailers to share ideas, make connections, embrace technology and drive the industry forward.

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"Speaking at NRF is a tremendous opportunity for me to show retailers what Aprimo is doing to lead the marketing revolution," said Arthur. "I'm looking forward to sharing our work on the cutting edge of Intelligent 1-to-1 marketing and explain how our tools and techniques have had a big impact on B2C businesses." Aprimo is rated by industry experts as the leader in Integrated Marketing Management.

Arthur's presentation, titled "Integrate Your Marketing to Accelerate and Improve Results," will take place from 3:00 to 3:45 PM on January 16. She will discuss the power of Integrated Marketing Management to accelerate retail customer engagement, the synergistic relationship between Aprimo, Teradata and Aster and explain how their integration will help their clients leverage the ongoing Revolution in Retail to their advantage. Aprimo and its partners are working to build an omni-channel customer experience, as they believe connected channels lead to connected customers. Arthur will walk audience members through the roadmap Aprimo will use to keep its customers on the cutting edge of this Revolution in Retail.

"NRF is also a chance for me to highlight Aprimo's increasingly important work helping retailers improve their customer engagement," Arthur continued. "One of the biggest challenges in digital marketing right now is combining the physical and online worlds into a fluid overall campaign. A great example is our partnership with Microsoft. Marrying Aprimo software with Microsoft Tag mobile barcode technology allows customers to integrate tag data seamlessly into their digital marketing campaigns. This goes a long way toward creating the next generation of loyalty- and offer-management strategies."

The Microsoft/Aprimo partnership will allow marketers to use 2D barcodes to blend the digital and physical worlds, then incorporate Tag data into Aprimo's marketing strategy management tools to achieve intelligent 1-to-1 marketing. Intelligent 1-to-1 marketing comprises four pieces: mobile devices, triggers, social media and point of sale data. Aprimo's marketing tools already managed information from mobile devices, social media and the point of sale. Now with Aprimo and Microsoft Tags, marketers can combine triggers with other customer data and analyze this information for engagement and ROI metrics in real time to drive better campaigns.

Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo's integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 1.317.814.6465 or visit www.aprimo.com.

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SOURCE Aprimo