2011 Represents Record Year for Government-to-Citizen Communications According to GovDelivery Study

Published on Tuesday, 17 January 2012 12:29 Written by TradersHuddle Staff

WASHINGTON, Jan. 17, 2012 (GLOBE NEWSWIRE) -- GovDelivery, a leader in cloud-based communication solutions for government, today released the 2011 Federal Digital Communications Report, revealing that 2011 was a record year for government communications. The report is available in an infographic and can be seen at http://bit.ly/GD2011infographic.

The report, based on data from GovDelivery's clients representing more than 450 government clients including over half of Federal government agencies, shows the breadth and depth of communications that government agencies sent to millions of people throughout 2011. The report unveils key trends across four categories:

• Keywords and Subjects Driving Government Communications – the top keywords and subjects of information communicated to the public were health and healthcare, business and small business, and jobs and employment.
• Agencies Seeing the Most Sharing from the Public – the three agencies seeing content shared the most across email and social media by the public in 2011 were the Department of Defense, the IRS and FoodSafety.gov.
• Specific Messages the Public Shared the Most in Digital Media – the most frequently shared updates through email and social media came from the IRS, USA.gov, and the Substance Abuse and Mental Health Services Administration and revolved around very specific information such as mileage rate increases and suicide prevention.
• Federal Government Topics with Fastest Growing Public Interest – the topics showing the largest increase in subscribers in 2011, demonstrating the kind of information that was most important to the public included W-2 news from the Social Security Administration, disaster updates from FEMA and monthly newsletter information from USA.gov.

The report also provides insight into Federal agencies' ability to accelerate outreach through the GovDelivery Network, which allows government organizations to cross-promote content with other agencies. This offering dramatically expands government communications outreach without any additional strain on valuable agency resources. Currently, there are more than 5,000 network relationships managed through GovDelivery. Federal agencies leveraging the GovDelivery Network saw a minimum average increase of 20% in new subscribers, with the top performing one-third of these agencies enjoying an average increase of more than 85% in expanded outreach.

"Federal agencies are seeing unprecedented demand from the public for direct communications on everything from national emergencies to targeted programs," said Scott Burns, CEO and co-Founder of GovDelivery. "We exist to help government agencies maximize direct connections with the public to drive measurable mission value, and the 2011 report shows that we are helping our clients achieve this critical goal."

About GovDelivery

GovDelivery helps governments maximize direct connections with the public through digital communications. Our digital communication management solution is a comprehensive government-to-citizen email and digital communication solution designed specifically for the public sector. GovDelivery serves more than 450 government organizations worldwide including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom. Government organizations use GovDelivery to optimize effectiveness, efficiency, and engagement in communications with the public. GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more information, visit http://www.govdelivery.com.

The GovDelivery logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8030

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