Rite Aid Makes Valentine's Day Easy with "Sweet Escape" – a Spa Get-Away Sweepstakes for Two

Published on Monday, 30 January 2012 10:45 Written by TradersHuddle Staff

CAMP HILL, Pa.-( Business Wire )-

Rite Aid is spicing up the season of love with today's launch of "Sweet Escape," an interactive Facebook, Twitter and online promotion with prizes provided by HERSHEY'S and American Greetings including a two-night stay at the highly popular The Spa at The Hotel Hershey in Hershey, Pa.

The two-week social media promotion will get customers talking and thinking about Valentine's Day, the first big retail holiday of the calendar year. Visitors to Rite Aid's Facebook page at www.facebook.com/riteaid can send an electronic greeting card and take a Valentine's Day quiz, both of which can be easily shared with Facebook friends. Savvy shoppers will also love Sweet Escape’s limited number of printable coupons for Hershey's “Pot of Gold” boxed chocolates.

"Sweet Escape offers Rite Aid's steadily-growing Facebook, Twitter and e-mail audiences fun ways to connect and celebrate this special, romantic holiday," said Craig Riner, Vice President Marketing, Rite Aid. "We're thrilled to team up with Hershey's and American Greetings to give our customers, fans and followers one more way to ‘share the love’."

The randomly drawn winner of the "Sweet Escape" spa get-away sweepstakes will be announced on Rite Aid's Facebook page on Feb. 14, giving a lucky couple a sweet Valentine's Day surprise. To enter, Facebook fans need only visit www.facebook.com/riteaid,"like" Rite Aid and enter an exclusive promo code available via:

• E-mails to members of wellness+, Rite Aid's free customer loyalty program;
• Rite Aid's Facebook page, where a photo puzzle can be solved to unlock the code;
• Rite Aid's Twitter feed at www.twitter.com/riteaid. See full rules for details at www.facebook.com/riteaid.

The grand prize includes travel, a two-night stay at The Spa at The Hotel Hershey, couples massage, "sweet feet" couples pedicure, a lunch date for two and even chocolate-covered strawberries to enjoy in the room. Other prizes include six American Greetings prize packages that come with a range of greeting cards and stationery to use throughout the year.

Greetings and gifts galore for the ones you adore

To coincide with the social media promotion, Rite Aid stores are offering a wide range of gifts, greetings and edible goodies. Novelties from Rite Aid's private brand HOME are a great value and include light-up LED roses and heart-stamped wine glasses. Rite Aid is home to dozens of plush animals to choose from including Ty's Beanie Boos, giant love puppies and a dancing, singing sock monkey.

Perfect for making a connection with that special someone, Rite Aid offers a wide variety of cards from American Greetings to surprise and delight a special Valentine including cards that light up, play music and even dance. Rite Aid also has heart-themed apparel for men and women as well as special fragrances from Ed Hardy, Playboy, Heidi Klum, Beyoncé and Halle Berry.

No Valentine's Day is complete without something sweet. Rite Aid is also offering Valentine’s Day-themed snacks and confections including heart-shaped boxed chocolates from Russell Stover and Elmer plus Hershey's Kisses, Reese's and M&M's new cherry chocolate variety. Kids can also get set for classroom exchanges with candy and card packets from Starburst, Skittles, Star Wars, Phineas & Ferb, iCarly and Animal Planet as well chocolate apples for their teachers.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with approximately 4,700 stores in 31 states and the District of Columbia and fiscal 2011 annual revenues of $25.2 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

Rite Aid CorporationEric Harkreader, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.