Walgreens Names Robyn L. Peters Group Vice President of Managed Market Sales

Published on Monday, 30 January 2012 17:05 Written by TradersHuddle Staff

DEERFIELD, Ill.-( Business Wire )-

Walgreens (NYSE: WAG) (NASDAQ: WAG) today named Robyn L. Peters group vice president of managed market sales. Peters will lead all sales and account management activities in the company’s employer, health systems, health plans, government and small and individual payer segments, along with client retention, expansion programs and sales operations for Walgreens.

Peters brings more than 25 years of health care experience in marketing, market access and reimbursement, and business development positions. Most recently, Peters was vice president of U.S. payers and national accounts, corporate and government customers for Pfizer, Inc. She led numerous internal projects aimed at driving innovation with national and global payers. Her team was responsible for managing the business partnerships with the largest customers in the commercial, Medicare, Medicaid, employer, specialty pharmacy, federal and long-term-care segments.

Prior to joining Pfizer in 2008, she was executive director of managed markets marketing for Boehringer Ingelheim, and she spent several years with Schering Plough Corp. in roles of increasing responsibility in the employer and managed care markets.

Earlier in her career, Peters served as vice president of business development for MediFit Corporate Services, a disease management, health promotion and worksite health and wellness firm serving Fortune 500 companies, where she was responsible for all national marketing and sales efforts.

“Robyn has the proven ability to drive business growth through innovative customer partnerships. That will help us deliver to health care payers the value our pharmacists and other health care professionals provide every day,” said Kermit Crawford, Walgreens president of pharmacy, health and wellness solutions and services.

Peters will report to Jeff Berkowitz, Walgreens senior vice president, pharmaceutical development and market access.

“This represents the next step we’re taking to strengthen our sales organization, as part of a focused approach to sales, contracting, pricing and marketing,” Berkowitz said. “In recent months, we’ve combined a number of functions into our pharmaceutical development and market access department, including pharmacy purchasing and supply chain, contracting and pricing, pharmaceutical development, sales shared services and B2B marketing. With a clear structure in place, we now have a strong, integrated platform to head into the upcoming PBM selling season as we support our partners and demonstrate the value Walgreens provides to payers and patients.”

Peters earned her bachelor of science degree from the University of Rhode Island. She is a member of the Women Business Leaders in the U.S. Healthcare Industry; Healthcare Businesswomen’s Association; and Academy of Managed Care Pharmacy.

Peters replaces Joseph Terrion, chief client officer, who is leaving the company to pursue personal interests at this time. “Since joining us in 2009, Joe developed our segmented B2B sales organization while laying the foundation for our market strategy. We thank him for all his contributions,” said Crawford.

Walgreens (www.walgreens.com) is the nation's largest drugstore chain with fiscal 2011 sales of $72 billion. The company operates 7,818 drugstores in all 50 states, the District of Columbia and Puerto Rico. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.

WalgreensJim Cohn, 847-315-2950http://news.walgreens.com