Logo's Season Debut of "RuPaul's Drag Race" on Monday Night Scores as the Highest-Rated Premiere in Network History

Published on Wednesday, 01 February 2012 11:17 Written by TradersHuddle Staff

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NEW YORK, Feb. 1, 2012 /PRNewswire/ -- Monday night's 9PM season four premiere of "RuPaul's Drag Race" on Logo burned ratings rubber, averaging a .6 rating in the P18-49 demo.  This number represents a 50% increase over last season's opener and clocks in as the highest-rated series premiere in Logo history.  Additionally, the 90-minute, super-sized premiere tallied 481,000 total viewers tuning in to meet the new cast of 13 drag queen hopefuls who will fight it out to be crowned "America's Next Drag Superstar."  The fourth season premiere of "RuPaul's Drag Race" reached nearly one million viewers on its' premiere night. 

Maintaining the ratings momentum, the season premiere of the companion series "Untucked: RuPaul's Drag Race" at 10:30PM sped across the finish line with its most-watched premiere ever averaging 254,000 total viewers.

"RuPaul's Drag Race" and "Untucked: RuPaul's Drag Race" proved hot on social media platforms for premiere night, landing 8 U.S. trending topics on Twitter, including several of the queens: Jiggly Caliente, Sharon Needles, Phi Phi O'Hara and Latrice Royal.  In addition, Logo's "RuPaul's Drag Race" page on Facebook has seen a tremendous 89% increase in "likes" vs. season 3 and currently has over a half-million fans.  Combined social media pushes on Twitter, Facebook and Tumblr helped catapult the premiere to a 7th place ranking on Trendrr.

RuPaul, the world's most famous drag queen, has pushed the boundaries of popular culture on an international level and continues to make history this season with "RuPaul's Drag Race," the first reality television show featuring drag queens.  RuPaul is back for a fourth season to decide who will "shante! stay!" or "sashay away" with a new batch of the nation's hottest, most glamorous drag queens.  In the end, only one contestant will have what it takes to win the coveted title of "America's Next Drag Superstar," and a prize package that includes a headlining spot on Logo's Drag Race Tour, featuring ABSOLUT® Vodka, cocktails perfected, a one-of-a-kind trip courtesy of AlandChuck.travel, a lifetime supply of NYX Cosmetics and a cash prize of $100,000.

As a companion series and an instant fan favorite, "Untucked: RuPaul's Drag Race"brings an all-new season of the backstabbing, backbreaking, backstage drama that you didn't see on the runway.  The cameras capture it all in the "Interior Illusions Lounge" as the ladies reveal that winning really is everything!  RuPaul narrates this raw, behind-the-scenes look at the new season.  And if the pressure of the main stage wasn't enough, you never know who will stop by to keep the girls on their high-heeled toes.

"RuPaul's Drag Race" and "Untucked: RuPaul's Drag Race" are produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, RuPaul Charles and Chris McKim serving as Executive Producers.  Steven Corfe serves as Co-Executive Producer for "Untucked: RuPaul's Drag Race."  Brent Zacky and Pamela Post are Executive Producers for Logo.

For more information on "RuPaul's Drag Race" and to view the current episode and sneak preview clips of upcoming episodes, go to LogoTV.com.  For up-to-date "RuPaul's Drag Race" news and exclusives, join the "RuPaul's Drag Race" Facebook page or follow the series on Twitter at @RuPaulsDragRace and #DragRace.

* All on-air ratings data based on Live + SD Nielsen ratings.

ABOUT LOGO

Logo is the entertainment network for savvy and trendsetting adult viewers from Viacom Inc. (NASDAQ: VIA, VIAB). Launched in 2005, Logo's cable channel is in nearly 50 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, NewNowNext.com, AfterEllen.com, AfterElton.com and DowneLink.com. Logo celebrates one-of-a-kind personalities, unconventional stories and discovering what's next—all through a mix of original and acquired entertainment that's outrageous, smart, and inclusive. Logo is part of Viacom Media Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

About World of Wonder

Innovative production company World of Wonder is behind such entertaining hit series as "Girls Who Like Boys Who Like Boys" (Sundance Channel), "RuPaul's Drag U" (Logo), "Million Dollar Listing" (Bravo), "The Fabulous Beekman Boys" (Planet Green), and "Finding Sarah" (OWN). World of Wonder has also created award winning films and documentaries such as "Inside Deep Throat", "The Eyes of Tammy Faye", "Party Monster", "Monica in Black and White", and "The Last Beekeeper", which won a 2010 Emmy® Award for Outstanding Nature Programming. They recently premiered their latest documentary "The Strange History of Don't Ask, Don't Tell" for HBO, which chronicles the repeal of the controversial military policy. Most recently, their 2011 Sundance Film Festival hit "Becoming Chaz" and HBO special "Wishful Drinking" both garnered a total of five Emmy® nominations. 

With offices in Hollywood and London, the company has produced cutting-edge fiction and non-fiction programming for HBO, Showtime, VH1, IFC, Discovery, MTV, BBC, PBS, Channel 4 UK, and other digital outlets that can be found online at http://worldofwonder.net/. The WOW Report receives more than 100,000 visitors a month.

SOURCE Logo