Rentrak Signs Contract With Peak Media for Their ABC & FOX Stations

Published on Thursday, 02 February 2012 07:35 Written by TradersHuddle Staff

—Peak Media Joins Stations Across the Country Who Use Rentrak as a Primary Selling Currency—

PORTLAND, Ore., Feb. 2, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a long-term StationView Essentials agreement with Peak Media. The Pennsylvania-based media company will use Rentrak's local market census-based ratings service for their Johnstown-Altoona television stations; ABC-affiliate, WATM and FOX-affiliate, WWCP.

"We have been following Rentrak's evolution for some time and feel they are the measurement solution that local broadcasters have been looking for in order to provide more accurate and more reliable audience information," said Frank Quitoni, President of Peak Media. "Rentrak's ratings are collected from massive databases and provide Peak, as well as our agency and advertiser partners, with the viewing information that allows us to lead the way in Johnstown-Altoona. Peak is thrilled to join hundreds of other broadcasters and agencies who are transitioning to Rentrak ratings."

"We are excited to be partnering with Peak Media and expanding Rentrak's client base into Johnstown-Altoona," said Jeremy Gabor, Sales Director at Rentrak. "We are committed to delivering the highest quality measures for our broadcast, agency and advertiser clients from our census-like database measurement."   

As the television ratings database currency, Rentrak provides daily measurement of all TV networks nationally and at a granular level in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:

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Office: 310-854-8124 / 310-854-8151

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SOURCE Rentrak Corporation