MWV Expands Melodie® Pump Capacity and Global Patent Protection for Fragrance Dispensing Systems with NoC® Dip Tubes

Published on Thursday, 02 February 2012 08:39 Written by TradersHuddle Staff

RICHMOND, Va.-( Business Wire )-

MeadWestvaco Corp. (NYSE: MWV), global leader in packaging and packaging solutions, today announced the startup of its expanded production capacity for the popular Melodie^® fragrance pump in the company’s Barcelona, Spain facility. Along with this increased capacity, the company is pleased to confirm that the State Intellectual Property Office of the People’s Republic of China has approved the company’s patent application for a fragrance dispensing system using fluoropolymer dip tubes – such as MWV’s NoC^® dip tube – and that related patents have also been granted in Mexico and Russia.

MWV’s patented Melodie pump with the NoC dip tube dispensing system offers brands complete freedom to design a premium fragrance package where the decoration and design features of the bottle take center stage in the consumer’s eye. The elegant pairing of MWV’s virtually invisible NoC dip tube and Melodie pump allows the fragrance to stand out as a superior, prestige product. Furthermore, the recognition of MWV’s innovation by the U.S., Chinese, Mexican, and Russian patent offices allows MWV to offer patent-protected, innovative packaging solutions to customers around the world.

MWV’s NoC dip tube is the world's first invisible dip tube for luxury fragrances. Introduced in 2006, the NoC dip tube is manufactured globally to support prestige fragrance brands around the world. The dip tube uses light-refractive technology so that the tube virtually disappears when it comes in contact with the fragrance or perfume.

About MWV

MeadWestvaco Corporation (NYSE: MWV), provides packaging solutions to many of the world’s most-admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, and tobacco industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company’s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 17,500 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for eight consecutive years. For more information, please visit www.mwv.com.

MeadWestvaco CorporationMedia ContactElizabeth Ludwig, +1 804-444-7289mediainquiries@mwv.comorInvestor RelationsJason Thompson, +1 804-444-2556