Green Bay Packers Select NCR Venue Technology to Manage Operations at Lambeau Field

Published on Thursday, 02 February 2012 09:07 Written by TradersHuddle Staff

DULUTH, Ga.-( Business Wire )-

NCR Corporation (NYSE: NCR) today announced that it has entered into a new agreement with the Green Bay Packers to implement NCR’s Quest venue management solution at Lambeau Field, the longest continually occupied stadium in the NFL. The solution will enable the Packers to increase speed of service and sales per guest throughout the historic venue through credit card programs and other system features. In addition, the system will improve efficiencies across foodservice and retail operations by using a common platform and building a foundation to better manage gift card and loyalty programs for season ticket holders.

The Packers solution includes point-of-sale hardware and software that will support back office management, integrated credit card processing, and ticket, suite, premium and retail sales. Approximately 425 wired, wireless and touchscreen point-of-sale terminals are expected to be installed throughout the stadium by the 2012-2013 season, making the Packers the twentieth NFL team to select Quest for their technology needs.

“The Packers are focused on making sure our fans have the best game day experience possible. Our fans deserve integrated, modern technology across foodservice and retail that will get them back to their seats faster,” said Tim Connolly, vice president of sales and marketing, Green Bay Packers. “We selected the Quest solution based on NCR’s long-standing history of handling large volume facilities, including many other NFL venues.”

“We are especially excited to be one of the first venues in the NFL to be able to deploy a unified system across all elements of food service and retail,” continued Mr. Connolly, “which will enable us to deliver innovative loyalty and merchandising programs to better serve our fans.”

“The fan experience within large venues is rapidly changing due to advances in technology, mobility, and the demands of the fans,” said John Brasch, general manager of Quest, NCR Hospitality. “Our goal is to support the continued redevelopment of Lambeau Field and enable the Packers to significantly increase sales and engagement with their fans.”

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, hospitality, entertainment, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.

For more information on NCR’s events-based venue management solutions, visit www.radiantsystems.com.

About the Green Bay Packers

The historic Green Bay Packers, established in 1919, are the NFL’s only community-owned team with more than 355,000 shareholders. With a tradition of excellence, the Packers have captured an NFL-record 13 world championships and have 21 individuals in the Pro Football Hall of Fame, a total that is second among all teams. Lambeau Field, the Packers’ venerable home, is the longest-tenured stadium in the NFL and recognized by many as having the top game-day experience in professional sports.

NCR CorporationJessica Lundberg, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.