Bally Technologies Expands Mobile App Games Library with Four New Titles

Published on Thursday, 02 February 2012 09:10 Written by TradersHuddle Staff

LAS VEGAS-( Business Wire )-

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive solutions, and networked systems, today announced the addition of four new titles to its library of play-for-fun mobile applications: Cash Wizard™, Golden Pharaoh™, Fireball™, and Betty Boop’s Love Meter™. Based on the successful full-size casino versions, these apps are available to download now from iTunes^® for iPhone^®, iPod touch^® and iPad^®. With nine titles now available, Bally’s play-for-fun mobile apps have been downloaded more than 92,000 times in just over a year.

“Cash Wizard, Golden Pharaoh, Fireball, and Betty Boop’s Love Meter are all standouts on casino floors,” said Dan Savage, Bally’s Vice President of Marketing. “With bonus features, outstanding interactive-gameplay, trailblazing play mechanics, and a GPS-enabled locator feature to help players find the real slot in a nearby casino, these apps are also standouts among mobile casino games.”

Cash Wizard, Golden Pharaoh, Fireball, and Betty Boop’s Love Meter join Bally’s other play-for-fun app titles Cash Spin™, Vegas Hits™, Playboy Hot Zone™, Triple Trouble Poker™, and Code Red™. The Cash Wizard mobile app comes to life with incredible animation and graphics. Like the real version found on casino floors, the game offers gameplay and bonuses like the Pick-A-Potion, Wizard Bonus Bet, Mystery Wheel, and more. The mobile version of Cash Wizard also includes the 1970s hit-song “Magic”, which can be downloaded directly through the app from iTunes.

Like Cash Wizard, Golden Pharaoh delivers outstanding gameplay like the land-based casino game. This app features game mechanics like U-Spin™, a gesture-control technology that enables players to touch and spin a virtual wheel during a bonus round. Another player-favorite play mechanic offered in Golden Pharaoh is Directional Wilds™, where a “wild” dial appears on a reel and spins, making every symbol in line with the pointing dial wild.

The Fireball delivers a casino-favorite to life in the palms of players’ hands. Featuring a towering, eye-catching upper screen and upbeat music, Fireball offers Bally’s popular Game-in-Game™ feature as a unique eight-level progressive. Incorporating Blazing 7s 7x Pay, Fireball Frenzy™, Triple Jackpot Triple Blazing 7s, Triple Bonus Frenzy™, Double Jackpot Triple Blazing 7s, Diamond Line™, Bonus Frenzy™, and Blazing 7s, Fireball delivers a host of classic and popular Bally titles in this one amazing game.

Betty Boop’s Love Meter brings to life America’s sweetheart in an engaging and fun mobile game. Featuring Betty and her lovable sidekick Pudgy, this slot game offers nine great bonuses available at any bet and a variety of enticing progressive jackpots to be won. Like the real game, players will especially love bonuses such as “How Hot Are You?”, where they place their thumbs on the touchscreen to have their “love temperature” read.

Each of these apps from Bally are Game Center-enabled, allowing players to track their progress and compete against each other on leader boards and against themselves to earn virtual badges and rewards. Players and casino operators alike will appreciate the GPS-enabled locator feature found in these and many of Bally Technologies’ other mobile play-for-fun apps. This functionality allows players to find the real slots in nearby casinos and plots the location on a map for them.

“We’re growing our mobile play-for-fun application library at a rapid pace and we’re looking forward to introducing additional titles like Betty Boop’s Fortune Teller™, Hot Spin™, and Lighting Jackpots™,” Savage said. “When you combine and integrate these play-for-fun slot apps with our impressive collection of custom casino property mobile apps through our Bally Interactive mobile business, you can see that Bally delivers an unmatched mobile experience for both operator and patron.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Betty Boop©2012 King Features Syndicate, Inc./Fleischer Studios, Inc.™ Hearst Holdings, Inc./Fleischer Studios, Inc. BettyBoop.com

©2012 Playboy. PLAYBOY and RABBIT HEAD DESIGN are trademarks of Playboy and used under license of Bally Gaming, Inc.

“Magic” performed by Pilot. Composed by David Paton and Bill Lyall. Produced by Alan Parsons. Courtesy of EMI Records Ltd., under license from EMI Music Licensing. Published by Beechwood Music Corp. (BMI) (P) 1974 The copyright in this sound recording is owned by EMI Records Ltd.

These games are for amusement only and do not replicate the odds of winning or the payouts of similar Bally games.

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Bally Technologies, Inc.Laura Olson-Reyes, 702-584-7742Director of Corporate CommunicationsLolson-reyes@ballytech.comMichael Carlotti, 702-584-7995Vice President of Treasury and Investor This e-mail address is being protected from spambots. You need JavaScript enabled to view it.