Hill Holliday Announces Lineup for TVnext 2012

Published on Thursday, 02 February 2012 13:07 Written by TradersHuddle Staff

BOSTON-( Business Wire )-

After the success of last year’s TVnext summit, Hill Holliday is thrilled to announce TVnext 2012 taking place Monday, February 27 at Boston’s Institute of Contemporary Art.

“Television’s evolution is changing the business landscape faster than ever before, and our clients rely on us to help them navigate the new opportunities it brings,” said Mike Sheehan, Chief Executive Officer, Hill Holliday, who will give the opening keynote address at TVnext. “I’m incredibly proud that our home grown talent Mike Proulx and Stacey Shepatin are hosting this event and publishing leading research and insights in Social TV, which will be a must read for everyone in this business.”

TVnext is a daylong gathering of top marketing and technology thought leaders that will explore television’s future through case studies, demonstrations, rich debate, and fresh insights. In addition to video commentary from CNN’s Piers Morgan and NBC’s Carson Daly, TVnext speakers include:

• Mike Sheehan – Chief Executive Officer at Hill Holliday (Opening Keynote)
• Christopher Gorham, star of USA Network’s “Covert Affairs” (Morning Keynote)
• Tom Yellin, Co-Founder, President & Executive Producer, The Documentary Group (Executive Producer, PBS "America In Primetime") (Afternoon Keynote)
• Lisa Hsia – Executive Vice President of Digital Media at Bravo
• Jesse Redniss – Senior Vice Present of Digital at USA Network
• J.P. Lespinasse – Director of Social Media at BET
• Tom Thai – VP of Marketing and Business Development, Bluefin Labs
• Radha Subramanyam – SVP of Consumer Insights and Analytics at Nielsen
• Julie DeTraglia – SVP, Strategic Digital and Broadcast Marketing Research, NBC
• Christy Tanner – General Manager and EVP at TV Guide Digital
• Sean Casey – Founder & CEO at SocialGuide
• Claudio Marcus – EVP at Visible World
• Somrat Niyogi – Co-Founder & CEO at Miso
• Evan Krauss – EVP of Advertising at Shazam
• Kimber Myers – Director of Partnerships at GetGlue
• Seth Tapper – Founder & CEO at SecondScreen Networks
• Greg Rivera – Director at Microsoft/Xbox
• Mark Ghuneim – Founder & CEO at Trendrr
• Matt Leger – Director of Integrated Media at Comcast/Xfinity
• Rick Mandler – Vice President of Digital Media at ABC

Hosted once again by SVP/Director of Social Media, Mike Proulx and SVP/Director of National Broadcast, Stacey Shepatin, TVnext 2012 will focus on three areas of interest:

Part 1: INTEGRATION - Social TV Case Studies

The convergence of television with the web, social media, and mobile has turned a 73 year-old traditional medium back into “new media.” Social media is not only affecting TV networks’ programming, it is also surfacing new advertising opportunities.

Part 2: INSIGHTS - Research & Learnings

Television viewers are generating massive amounts of social impressions as they engage with modern television. TV’s “backchannel” acts as the medium’s EKG showing the pulse of its audience and creating a real-time feedback loop.

Part 3: INTERACTION – Primary & Second Screens

Modern television has learned from and taken the best of the Web to create rich, interactive experiences not only around TV shows but also TV advertising. The digital era of television enables brands to target and engage with audiences like never before.

TVnext 2012 will also serve as the official launch for Mike Proulx and Stacey Shepatin’s new book, SOCIAL TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (ISBN: 978-1-1181-6746-5; Wiley; February 2012; Hardcover).

TVnext is offering limited tickets to the general public at http://tvnext.hhcc.com/. The event will be broadcast live via Ustream at http://www.ustream.tv/channel/tvnext1 and speakers will be soliciting questions from a “virtual audience” on Twitter. For more information please visit http://tvnext.hhcc.com/summit/schedule.

About Hill Holliday

We are a self-made, came-from-nothing agency, and because of that, we take nothing for granted. At the heart of our culture is performance. If we don’t deliver, we don’t have clients. We work on big, demanding, complicated pieces of business, and we hold on to them for an average of eight years — some for much, much longer. Why? Because at our core, we are family. We take care of our own, both our employees and our clients. We offer unparalleled account service backed by smart, effective creative designed to move our clients’ businesses forward. We work very hard to protect what we have. What do we have? Over 850 people who bring unbeatable talent and expertise to every area of communications — strategy and planning, advertising, digital and social, media planning and buying, and branded content on behalf of industry leaders like Verizon Wireless, Bank of America, Liberty Mutual, Dunkin’ Donuts, Major League Baseball, (RED), John Hancock, Oxfam America, Chili’s, CIGNA, Great Wolf Resorts, and Novartis. For more about our people, our work, and our culture, please visit www.hhcc.com http://www.hhcc.com.

Hill HollidayTracy Brady, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.