Pepsi MAXimizes Canada's Super Bowl XLVI Television Experience

Published on Thursday, 02 February 2012 16:40 Written by TradersHuddle Staff

MISSISSAUGA, ON, Feb. 2, 2012 /PRNewswire/ - Building on its long and proud tradition of Super Bowl advertising, today PepsiCo Beverages Canada unveiled details about a 30-second PEPSI MAX spot that will air on Sunday's CTV broadcast.

This year, Canadians will be treated to a commercial titled "Interview". The ad presents a humorous account of three 20-something buddies secretly working together to land one of them a job. By sending in a decoy to wreak havoc with the prospective employer in the most outrageous way, the group ensures that the job is secured for their buddy. Like PEPSI MAX, a zero calorie cola with maximum taste, the "Interview" spot is fun, young and edgy. "Interview" was created and produced by CLM BBDO and first aired in Canada during the 2012 World Junior Ice Hockey Championships in December and January on TSN.

In Quebec, PEPSI MAX will also air a commercial called "MAX City" produced in Canada by NolinBBDO in Montreal. The commercial features a young man out on a walk around Montreal, when he notices people around him reacting with amazement that a cola with so much Pepsi taste could have zero calories. The spot is uniquely Quebecois and ends with a bang that is sure to delight Super Bowl viewers across Quebec.

"Having created some of the most memorable spots of the last two decades, Pepsi has a rich history of Super Bowl advertising," said Greg Lyons, VP of Marketing, PepsiCo Beverages Canada. "It's a joyful occasion that brings family and friends together, and our family of brands is part of the experience -- on the screen, in the home where our brands are enjoyed and in the retail store environment."

In the U.S., PepsiCo is leveraging its sponsorship of the hit television sensation, The X Factor, with an epic comedic spot featuring Grammy Award-winning music legend Sir Elton John and The X Factor winner, Melanie Amaro. The 60-second commercial, titled "Kings Court", captures Amaro performing a contemporized version of RESPECT for John who is cast as the "King of Rock". Set in a rock-fantasy version of medieval times, the song, originally by Otis Redding and later made popular by the "Queen of Soul", Aretha Franklin, was recorded exclusively for the ad. With epic Pepsi scale, the commercial ends with a twist and the tagline, "Where there's Pepsi, there's music". The spot will be available for viewing in its entirety to Canadian consumers on February 3 at http://www.youtube.com/pepsi.

PepsiCo is also planning on running a second ad during this year's U.S. Super Bowl broadcast. PEPSI MAX, the official soft drink of the NFL in the U.S., will also debut a commercial featuring legendary television personality, Regis Philbin. Canadian consumers can view the ad now on Pepsi's YouTube page

About PepsiCo Beverages Canada

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses.

Follow PepsiCo Beverages Canada:

Twitter (@PepsiCA)

Facebook

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Follow PepsiCo:

• Twitter (@PepsiCo)
• Facebook
• PepsiCo Blogs
• PepsiCo Press Releases
• PepsiCo Multimedia
• PepsiCo Videos

Footage is available via CNW's video on demand page:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=509 

SOURCE PEPSICO CANADA

Video with caption: "Video: This Pepsi MAX ad will be featured on the Canadian broadcast of Super Bowl XLVI. Three 20-something buddies secretly work together to land one of them a job. By sending in a decoy to wreak havoc with the prospective employer in the most outrageous way, the group ensures that the job is secured for their buddy. Like PEPSI MAX, a zero calorie cola with maximum taste, the "Interview" spot is fun, young and edgy. "Interview" was created and produced by CLM BBDO.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120202_C8885_VIDEO_EN_9558.mp4&posterurl=http://photos.newswire.ca/images/20120202_C8885_PHOTO_EN_9558.jpg&clientName=PEPSICO%20CANADA&caption=Video%3A%20This%20Pepsi%20MAX%20ad%20will%20be%20featured%20on%20the%20Canadian%20broadcast%20of%20Super%20Bowl%20XLVI%2E%20Three%2020%2Dsomething%20buddies%20secretly%20work%20together%20to%20land%20one%20of%20them%20a%20job%2E%20By%20sending%20in%20a%20decoy%20to%20wreak%20havoc%20with%20the%20prospective%20employer%20in%20the%20most%20outrageous%20way%2C%20the%20group%20ensures%20that%20the%20job%20is%20secured%20for%20their%20buddy%2E%20Like%20PEPSI%20MAX%2C%20a%20zero%20calorie%20cola%20with%20maximum%20taste%2C%20the%20%22Interview%22%20spot%20is%20fun%2C%20young%20and%20edgy%2E%20%22Interview%22%20was%0D%0Acreated%20and%20produced%20by%20CLM%20BBDO%2E&title=&headline=Pepsi%20MAXimizes%20Canada%27s%20Super%20Bowl%20XLVI%20Television%20Experience

Video with caption: "Video: Behind the scenes broll of Pepsi's Super Bowl commercial with The X Factor winner Melanie Amaro and Sir Elton John. The full commercial will be available online to Canadians across the country on February 2 at www.youtube.com/pepsi". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120202_C8885_VIDEO_EN_9572.mp4&posterurl=http://photos.newswire.ca/images/20120202_C8885_PHOTO_EN_9572.jpg&clientName=PEPSICO%20CANADA&caption=Video%3A%20Behind%20the%20scenes%20broll%20of%20Pepsi%27s%20Super%20Bowl%20commercial%20with%20The%20X%20Factor%20winner%20Melanie%20Amaro%20and%20Sir%20Elton%20John%2E%20The%20full%20commercial%20will%20be%20available%20online%20to%20Canadians%20across%20the%20country%20on%20February%202%20at%20www%2Eyoutube%2Ecom%2Fpepsi&title=&headline=Pepsi%20MAXimizes%20Canada%27s%20Super%20Bowl%20XLVI%20Television%20Experience

Image with caption: "In this PEPSI MAX Super Bowl commercial entitled "Interview", a young 20-something behaves outrageously during a job interview so that his buddy is a shoo-in for the job. (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20120202_C8885_PHOTO_EN_9561.jpg