Bally Technologies Acquires Business-to-Business Remote Gaming Server

Published on Tuesday, 07 February 2012 09:27 Written by TradersHuddle Staff

LAS VEGAS-( Business Wire )-

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked systems for the global gaming industry, today announced their Remote Gaming Server (RGS) product for online and mobile gaming.

The RGS product enables access to Bally’s deep library of proven casino-gaming content, via a one-time integration. These interactive versions will offer enhanced bonusing, proven play mechanics, progressives, and other outstanding features that only a company with more than 80 years in the gaming industry can provide.

“The Bally Remote Gaming Server allows new and existing customers to seamlessly integrate Bally games into their online portals,” said John Connelly, Bally’s Vice President of Business Development. “When combined with Bally’s systems, the Bally Interactive products will deliver a single-view of the player – on the casino floor, at home, and on the move. The way in which these products will be integrated across multiple platforms will provide powerful cross-marketing tools for operators and dynamic bonusing benefits for their players.”

In addition to wager-based gaming applications, traditional casino operators without an online-gaming presence now have the ability to supplement their land-based gaming with play-for-free games using the Bally RGS. This technology will also be used as part of Bally’s business-to-business social initiatives in supporting customers when entering the social-gaming space. Bally systems customers will see added benefits over the next 12 months as the Company integrates its Interactive products into its systems, including SDS™, ACSC™, and CMP^™, designed for management of casino, slots, and hospitality data as well as accounting, player ratings, loyalty programs, and more.

“Bally’s integration of the RGS into our cloud-based mobile platform gives operators the ability to incorporate Bally’s play-for-free or wager-based games into their mobile offerings,” said Bally Senior Vice President of Technology Bryan Kelly. “This means they can deliver a true, virtualized casino experience for players online and through their mobile devices.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Bally Technologies, Inc.Laura Olson-Reyes, 702-584-7742Senior Director, Marketing & Corporate CommunicationsLolson-reyes@ballytech.comMichael Carlotti, 702-584-7995Vice President of Treasury and Investor This e-mail address is being protected from spambots. You need JavaScript enabled to view it.