League of American Communications Professionals (LACP) Recognizes Healthyroads' Engage! Creative Group With Gold Magellan Award for Client/Member Communications

Published on Thursday, 09 February 2012 05:09 Written by TradersHuddle Staff

SAN DIEGO, Feb. 9, 2012 (GLOBE NEWSWIRE) -- Engage! Creative Group, the in-house agency that creates and produces health promotion and communication materials for employer group and health plan customers of the Healthyroads^® Program, recently received a Gold Magellan award from the League of American Communications Professionals (LACP) for client/member communication excellence. From a selection of 375 total entries, judges ranked Engage! 23^rd among the top 50 applicants.

"Our members are spurred to healthy action only when they are adequately supported by their employers and health plans," said Healthyroads CEO and chairman George DeVries. "The Engage! Creative Group helps our clients convey the importance of healthy living to members in a fun, motivating, and yes, an engaging way, and it achieves real results in the process."

LACP honored Engage! Creative Group for the group's achievements from the past several years, including:

• The development, testing, and rollout of EngageHealthyroads.com for Healthyroads clients and their wellness champions
   
• The evolution of its award-winning, proprietary "How to Build a Fit Company^® " Employer Guide, as well as a "How to Challenge a Fit Company," and "How to Champion a Fit Company™" guides
   
• Production of the first and second annual Healthyroads "Fit Company" awards to recognize clients that have been successful in providing superior worksite wellness programs.
   
• Creation, implementation, and promotion of a broad new range of "reminder" programs that reinforce understanding of a company's commitment to the health and well-being of its employees
   
• Organization of a variety of internal events to foster community and an overall culture of wellness at the workplace
   
• Receipt of more than 200 awards for excellence in marketing communications and worksite wellness.

The competition was judged by a field of communications professionals affiliated with LACP. Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise. Judges are screened to ensure that there are no conflicts of interest.

Engage! was also named Marketing Team of the Year at the Best in Biz awards recently. Since its launch in early 2011, EngageHealthyroads.com has won seven other awards for industry excellence, including the Web Marketing Association's B2B Standard of Excellence WebAward, a Platinum Hermes Award, and Silver San Diego Addy Award.

About Healthyroads, Inc.

Healthyroads, Inc., a subsidiary of national health services company American Specialty Health Incorporated (ASH), offers a wide range of total population health services solutions—including award-winning telephone-based lifestyle and condition coaching programs, member engagement promotion programs, program management, health risk assessment, biometric screenings, claims analytics, risk stratification, outreach, incentive management programs, competitive challenges, worksite wellness programs, and/or an integrated online wellness portal, Healthyroads.com. Healthyroads offers these programs to more than 6.1 million members nationally.

ASH provides total population health services, specialty provider benefit administration, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has more than 800 employees and serves over 25.9 million members.

For more information about ASH health and wellness programs, visit ASHCompanies.com or call (800) 848-3555. Follow us on Twitter at www.Twitter.com/ASHCompanies or www.Twitter.com/Healthyroads, and like Healthyroads on Facebook at www.Facebook.com/Healthyroads!

CONTACT: American Specialty Health
         Lisa Freeman
         (310) 390-3070
         
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         Debby Clark
         800.848.3555
         
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