Clear Channel’s Worldwide Multi-Platform Promotion of Madonna’s New Single “Give Me All Your Luvin’” Helps Propel MDNA Album to No. 1 on iTunes, Drives Record-Breaking Sales

Published on Thursday, 09 February 2012 06:13 Written by TradersHuddle Staff

NEW YORK-( Business Wire )-

Clear Channel’s worldwide multi-platform promotion of Madonna’s new single “Give Me All Your Luvin'” helped to propel the iconic superstar’s album MDNA to no. 1 on iTunes and drove record-breaking advance sales.

Last Friday, February 3, Clear Channel, a leading global media and entertainment company, world premiered Madonna’s highly anticipated new single and video, “Give Me All Your Luvin’,” across its full range of media platforms, including radio, outdoor, online and mobile. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released in March.

Campaign Propels Album to No. 1 on iTunes, Drives Advance Sales

The campaign, which marked a first-of-its-kind worldwide promotion by Clear Channel, helped make MDNA the biggest one-day pre-order in iTunes history and by day three, MDNA ranked at No. 1 in iTunes stores in 50 countries.

“Clear Channel Media and Entertainment’s global reach on the Madonna launch was unprecedented, and we couldn’t be more excited about our partnership,” said Brenda Romano, President of Promotion Interscope Geffen and A&M. “Their willingness to work with us on every element of the simultaneous, multi-platform campaign – everywhere Madonna fans are – exceeded our expectations and was instrumental in driving pre-sale of Madonna's new album MDNA.”

“You cannot overstate the impact that Clear Channel's Madonna campaign had on the Madonna pre-order on iTunes during Super Bowl Weekend, as we experienced the largest first day pre-order ever for an Interscope artist,” said Gary Kelly, Vice President of Sales Interscope Geffen and A&M.

“We felt the amazing power of Clear Channel worldwide, they clearly have the muscle to create an event program,” said Guy Oseary, Madonna’s Manager. “The results speak for themselves…we are very happy."

Clear Channel Media and Entertainment, with its 238 million monthly listeners in the U.S., has the largest reach of any radio or television outlet in America. The new single aired simultaneously across more than 100 Clear Channel radio stations in major U.S. markets including Z100 and KTU in New York and KIIS FM in Los Angeles as well as Clear Channel stations in Australia and New Zealand and via Global Radio’s Capital FM Network in the UK. At the same time, the full-length, four-minute music video of “Give Me All Your Luvin’” ran on Clear Channel spectacular digital billboards worldwide, including in iconic, high-visibility locations like New York City’s Times Square, Las Vegas, London’s Piccadilly Circus, La Defense in Paris, Oslo Central Station in Norway, and Helsinki, Finland.

The campaign was also displayed across more than 1,600 Clear Channel-owned digital billboards around the world, and a “Madonna Radio” online channel was available on the homepage of iHeartRadio.com and on the company's individual local radio station websites.

“We’re thrilled to help contribute to the success of Madonna’s new album MDNA,” said Tom Poleman, President of Clear Channel National Programming Platforms. “Our goal was to use Clear Channel's multi-media platform to create a massive international pop culture event on a scale that's never been done before. And we're excited to see how quickly and passionately our listeners responded.”

About Clear Channel Media and Entertainment

With 238 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 cities through 850 owned radio stations. The company’s radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others.

The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is a global leader in the outdoor advertising industry providing clients with advertising opportunities through billboards, street furniture displays, transit displays, and other out-of-home advertising displays. It is one of the world’s largest outdoor advertising companies, reaching over 141 million adults each month in the United States and an additional 374 million internationally, with over 600 thousand displays in over 40 countries across five continents, including 49 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings, Inc. offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 750 digital displays across 37 U.S. markets. Clear Channel International operates in 30 countries across Asia, Australia and Europe in a wide variety of formats and operates over 3,500 municipal advertising contracts worldwide.

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