Rentrak Signs Multi-Market Deal With Hubbard Broadcasting Group

Published on Thursday, 09 February 2012 07:22 Written by TradersHuddle Staff

—Rentrak to Provide its Census-Based Ratings Currency to All Six of Hubbard's TV Markets—

PORTLAND, Ore., Feb. 9, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a StationView Essentials contract with Hubbard Broadcasting Inc. for all six of Hubbard's TV markets which include: Albany, NY (NBC); Albuquerque-Santa Fe, NM (NBC); Duluth-Superior, MN (ABC); Minneapolis-St. Paul, MN (ABC and IND); Rochester, NY (NBC) Rochester-Mason City-Austin, MN (ABC).

Rentrak's census-based TV ratings currency will provide Hubbard's stations, as well as the media agencies and advertisers they work with, with the industry's most relevant view of how local television audiences interact with programming, promotions, news and sales.

"Hubbard recognizes that by adding Rentrak's census-based TV ratings information to our measurement strategy, we will have access to more detailed, market-specific data for each station. Hubbard Broadcasting has a long tradition of supporting innovators in our industry and we believe that Rentrak will provide exceptional value, reliability and consistency to our local TV products and our clients," said Rob Hubbard, President, Hubbard Television Group.

"Rentrak's reliable and predictive ratings currency provides station groups like Hubbard with the analytics to increase direct local advertising sales and the granular data to compete more effectively in the marketplace," said Dan Casey Rentrak's Director of Sales.

As the television ratings database currency, Rentrak provides daily measurement of all TV networks in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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Contacts for Rentrak Corporation:

Sallie Olmsted / Amanda Bialek

Office: 310-854-8124 / 310-854-8151

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SOURCE Rentrak Corporation