Multi-Platinum Performer Nicole Scherzinger Announces She’s ‘Doing the Herbal’

Published on Thursday, 09 February 2012 11:24 Written by TradersHuddle Staff

CINCINNATI-( Business Wire )-

Today, Nicole Scherzinger took to the Twitterverse to share with her fans she’s partnering with P&G hair care brand Herbal Essences as their new global brand ambassador.

Scherzinger is a triply-talented performer who fans all over the world know and love: from her chart-topping hit songs to her moves on the dance floor that catapulted her to become ABC’s Dancing With The Stars’ tenth season winner. This summer, Scherzinger will reach another career milestone with the release of her debut solo album, Killer Love.

“I’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me,” said Scherzinger. “I’m honored to partner with Herbal Essences, because it’s a brand I like and admire for its celebration of self expression and for encouraging women like me to have fun with their look!”

“We’re thrilled to welcome Nicole to our Herbal Essences family,” said Kevin Crociata, Marketing Director, Herbal Essences. “Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.”

The Herbal Essences brand celebrates the beauty of nature, where innovative product technology meets performance ingredients and delicious fragrances to transport you to an almost fantasy world. With 11 unique collections formulated to improve the condition of a variety of hair types and styles, the Herbal Essences experience begins in the sanctuary of your shower with invigorating shampoos and indulgent conditioners. High performing styling products treat, help protect and set your hair to help you create distinctive looks and daily styles for a beautiful result, and a little fun along the way.

In her new role as the global Herbal Essences brand ambassador, Scherzinger will be featured in TV and print advertising, as well as on digital properties, HerbalEssences.com and Facebook.com/HerbalEssences. The new advertising creative starring Scherzinger is scheduled to debut in July 2012.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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P&GRotha Penn, 513-612-0312penn.rs@pg.comorMarina Maher CommunicationsAlyssa Albert, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.