KRAFT Macaroni & Cheese and "Golden Voice" Ted Williams Spread Love This Valentine's Day

Published on Thursday, 09 February 2012 13:59 Written by TradersHuddle Staff

"Golden Voice of Love" Campaign Helps Feed the Hungry

GLENVIEW, Ill., Feb. 9, 2012 /PRNewswire/ -- "Golden Voice" Ted Williams has received a lot of love and support throughout the past year, and now he wants to give back during this season of love. With his soulful voice, Mr. Williams will spread a little bit of love this Valentine's Day, and in the process, help feed the hungry through the KRAFT Macaroni & Cheese "Golden Voice of Love" campaign.

From February 12th through 14th, the KRAFT Macaroni & Cheese "Golden Voice of Love" campaign invites consumers to tag their Valentine's Day Tweets with #VoiceOfLove, and they'll fly straight to Mr. Williams' virtual mailbox.  If he likes yours, he will record a personalized video reading the selected Tweet in his deep, soulful voice. Consumers will know if theirs was chosen when @kraftmacncheese Tweets a message to them with a link to view their video. All #VoiceOfLove videos will be available to view on the KRAFT Macaroni & Cheese YouTube Channel (kraftmacncheese). Additionally, each #VoiceOfLove Tweet spurs a donation of 100 boxes of KRAFT Macaroni & Cheese to Feeding America®, up to 100,000 boxes. 

"Like many others, KRAFT Macaroni & Cheese was moved by Mr. Williams' story last year. We think that his amazing voice is perfectly suited to our campaign," said Noelle O'Mara, Senior Brand Manager, KRAFT Macaroni & Cheese. "We're pleased to be working with Ted again in 2012 and be able to offer him a way to give back by sending love and feeding the hungry this Valentine's Day."

The "Golden Voice of Love" campaign was created by KRAFT Macaroni & Cheese advertising agency of record CP+B, who worked with Kraft last year when Mr. Williams was hired to voiceover commercials as part of its "You know you love it" campaign. This year, Ted continues to be the voice of KRAFT Macaroni & Cheese as his recognizable, deep tone will be featured in additional "You know you love it" commercials. The premiere of the newest KRAFT Macaroni & Cheese ad, which features Mr. Williams' voice, will air during this year's Academy Awards® on ABC, February 26th 4:00 p.m. (PST)/7:00 p.m. (EST). 

ABOUT KRAFT FOODS

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

SOURCE KRAFT Macaroni & Cheese