NYC Buses Dress Up With Calvin Klein

Designer is First to Launch L-Side Bus Advertisements


NEW YORK, March 15, 2012 /PRNewswire/ -- CBS Outdoor unveiled today its first-ever L-side New York City bus advertisements, featuring design house Calvin Klein, whose men's and women's jeans are being featured on sides of 75 MTA buses. The uniquely-sized bus ads, made popular in the United Kingdom, feature male and female models from Calvin Klein displayed on alternate sides of buses driving through Manhattan. This is the first time CBS Outdoor has featured the special-sized creative, which merge standard king-sized bus posters with traditional shelter-sized advertisements.

About CBS Outdoor

CBS Outdoor, a division of CBS Corporation (CBS.A and CBS), is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit www.cbsoutdoor.com.

SOURCE CBS Outdoor

TradersHuddle Search

Stock Search:


Site Search:

Loading

Technical Scans

Recent Trading Ideas

Latest Partner Headlines

Stock Market

Loading
Chart
o Dow Jones 16,919.59 ▲80.85 (0.48%)
o S&P 500 1,981.60 ▲9.86 (0.50%)
o NASDAQ 4,527.51 ▲19.20 (0.43%)
INDEXDJX:.DJI

Dow Jones

Company ID [INDEXDJX:.DJI] Last trade:16,919.59 Trade time:4:30PM EDT Value change:▲80.85 (0.48%)
INDEXSP:.INX

S&P 500

Company ID [INDEXSP:.INX] Last trade:1,981.60 Trade time:4:30PM EDT Value change:▲9.86 (0.50%)
INDEXNASDAQ:.IXIC

NASDAQ

Company ID [INDEXNASDAQ:.IXIC] Last trade:4,527.51 Trade time:5:15PM EDT Value change:▲19.20 (0.43%)

In The Wires

Copyright © 2013 TradersHuddle.com. All Rights Reserved.