NYC Buses Dress Up With Calvin Klein

Designer is First to Launch L-Side Bus Advertisements


NEW YORK, March 15, 2012 /PRNewswire/ -- CBS Outdoor unveiled today its first-ever L-side New York City bus advertisements, featuring design house Calvin Klein, whose men's and women's jeans are being featured on sides of 75 MTA buses. The uniquely-sized bus ads, made popular in the United Kingdom, feature male and female models from Calvin Klein displayed on alternate sides of buses driving through Manhattan. This is the first time CBS Outdoor has featured the special-sized creative, which merge standard king-sized bus posters with traditional shelter-sized advertisements.

About CBS Outdoor

CBS Outdoor, a division of CBS Corporation (CBS.A and CBS), is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit www.cbsoutdoor.com.

SOURCE CBS Outdoor



Related Partner Headlines

    Real Money Pro from TheStreet: Headlined by legendary hedge fund manager Doug Kass, our team of market technicians and professional traders hand you unique perspectives and breakthrough investment opportunities. Access this exciting service -- Real Money Pro -- FREE, right now!

    Technical Scans

    Stock Market

    Loading
    Chart
    o Dow Jones 17,712.66 ▲34.43 (0.19%)
    o S&P 500 2,061.02 ▲4.87 (0.24%)
    o NASDAQ 4,891.22 ▲27.86 (0.57%)
    INDEXDJX:.DJI

    Dow Jones

    Company ID [INDEXDJX:.DJI] Last trade:17,712.66 Trade time:4:33PM EDT Value change:▲34.43 (0.19%)
    INDEXSP:.INX

    S&P 500

    Company ID [INDEXSP:.INX] Last trade:2,061.02 Trade time:4:33PM EDT Value change:▲4.87 (0.24%)
    INDEXNASDAQ:.IXIC

    NASDAQ

    Company ID [INDEXNASDAQ:.IXIC] Last trade:4,891.22 Trade time:5:16PM EDT Value change:▲27.86 (0.57%)

    In The Wires

    Copyright © 2013 TradersHuddle.com. All Rights Reserved.