CafePress to Bring Online Shops to YouTube Merch Store

Published on Thursday, 17 May 2012 06:08 Written by TradersHuddle Staff

LOUISVILLE, Ky., May 17, 2012 (GLOBE NEWSWIRE) -- CafePress Inc. (Nasdaq:PRSS), The World's Customization Engine™, today announced a new feature that will bring customized online commerce to the YouTube Merch Store. In this feature, CafePress Shop owners can add hand-selected merchandise to their YouTube channels, thus creating a new revenue opportunity for video aficionados and fans.    

The owners of CafePress' 3 million Shops can now select inventory to feature on their individual YouTube channel by using simple tools to search for products in their CafePress Shops and hand select the items to be featured, if they are a YouTube Partner in good standing. When a fan clicks on one of the featured products, YouTube will redirect to CafePress where the products are available for purchase, and a 10 percent sales commission is earned by the CafePress Shop owner. For YouTube users who would like to monetize their custom creations, they can easily create a CafePress Shop and add products to their YouTube channel by visiting http://www.cafepress.com/cp/info/sell/. 

"CafePress and YouTube have a lot in common; YouTube has an hour of video uploaded every second about almost any topic imaginable, and CafePress has a catalog of over 300 million custom products on every subject imaginable," comments Joe Schmidt, CafePress Chief Marketing Officer. "Now, CafePress products are available on YouTube to create a relevant, contextual shopping platform."

The YouTube channel for Geek & Sundry is currently using this platform and can be viewed at http://www.youtube.com/user/geekandsundry/store.

To create a store, a YouTube Partner who has been enabled for the YouTube Merch Store program can hand select relevant items (tickets, songs, t-shirts) through a series of menu items to be featured on their channel store tab. When a fan clicks on one of the featured products, YouTube will redirect to CafePress where the products are available for purchase. YouTube partners will see their channels enabled for the store over the next 1-3 months.

For more information, visit http://www.cafepress.com/cp/info/sell/

About CafePress (PRSS)

CafePress Inc. is The World's Customization Engine™. Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company's innovative and proprietary print-on-demand services and e-commerce platform.

Today, CafePress' portfolio of e-commerce websites includes CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com, InvitationBox.com, and Logosportswear.com. 

The CafePress logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12183

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