Bulls taking Control of Valassis?

Published on Tuesday, 22 May 2012 08:06 Written by TradersHuddle Wire

New York, May 22nd (TradersHuddle.com) - Shares of Valassis Communications, Inc. (NYSE:VCI) ended the trading session higher by $0.37 or 1.91% from its previous close. Valassis' price action formed what is considered to be a bullish engulfing candle that could very well signal a continuation of trend or reversal of the ongoing weakness.

Valassis Communications, Inc. (NYSE:VCI) is a media and marketing services Company. The Company and its subsidiaries offer products and services to mass or targeted audiences by mail, in newspapers and stores, and online. Valassis also offers coupon redemption and management; promotion and sweepstakes security; and frequent shopper data collection and analysis.

Valassis' recent stock range was formed by a trough where calculated support was defined at $19.22 and by a peak that established the resistance level at $21.72. This range could be used by traders managing their positions.

Traders wanting to establish a position in Valassis or traders that are already holding the stock can use the bullish engulfing pattern to their advantage. The pattern provides a defined risk, as it shows where the bears were able to push the stock down, before the bulls step in with a bid.

The bullish engulfing pattern is a leading indicator that provides an alert to the bulls that the trend will continue or that there is an immediate reversal to the short-term weakness seen on the stock. Below an Engulfing Bullish Candle Illustration: