Williams-Sonoma Appoints Anna Last as Executive Creative Director for Williams-Sonoma Brand

Published on Tuesday, 22 May 2012 08:38 Written by TradersHuddle Staff

SAN FRANCISCO-( Business Wire )-

Williams-Sonoma, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, announced today that Anna Last, formerly editor-in-chief of Martha Stewart Living Omnimedia’s Everyday Food, will join the brand as senior vice president and executive creative director. Last will oversee all facets of the brand’s expression in the Williams-Sonoma catalog, on williams-sonoma.com and in the brand’s store environments.

“We are thrilled to have Anna on our team,” said Richard Harvey, Williams-Sonoma brand president. “As executive creative director, Anna will provide guidance on the full spectrum of the Williams-Sonoma sensory experience – everything we see, touch, taste and smell. Her wealth of experience in food, entertaining, style and the art of storytelling will make our catalog, our website and our stores richer experiences for our customers.”

“With its amazing heritage and phenomenal products, Williams-Sonoma is one of the most exciting lifestyle brands in retail right now,” said Last. “It’s the destination for anyone with a passion for food and entertaining. The opportunity to work with some of the best talent in retail to grow and evolve this iconic brand, and to expand on that passion for bringing people together around food is hugely exciting to me.”

Last has built a diverse career in publishing and creative roles. At Martha Stewart Living Omnimedia, she oversaw the creative and editorial direction of Everyday Food, where she established an impressive track record engaging consumers and creating a compelling brand experience through the creation of beautiful, simple and sophisticated imagery and content across multiple platforms.

In addition, Last served as senior style editor for Real Simple magazine, contributing editor at Marie Claire Australia and food editor for Vogue Entertaining + Travel. Last holds a Bachelor of Arts degree from the Australian National University.

ABOUT WILLIAMS-SONOMA

Since its founding by Chuck Williams in 1956, Williams-Sonoma has been bringing people together around food. A leading specialty retailer of high-quality products for the kitchen and home, the brand provides world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bake ware, tabletop and bar, outdoor, and cookbooks, as well as furniture, lighting and decorative accessories. A specialty food hall offers a range of distinctive food items, from pre-prepared foods and mixes, to spices and sauces that enhance the culinary experience. Each Williams-Sonoma store features a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in the stores and online. For more information, please visit: www.williams-sonoma.com.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products representing seven distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and bridal registry), Pottery Barn Kids (kid’s furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and Rejuvenation (lighting and hardware) – are marketed through 575 stores, seven direct mail catalogs and six e-commerce websites.

Williams-Sonoma, Inc.Rebecca Weill, 415-616-8342Director, Public This e-mail address is being protected from spambots. You need JavaScript enabled to view it.